{"id":6054,"date":"2022-04-15T21:06:06","date_gmt":"2022-04-15T21:06:06","guid":{"rendered":"https:\/\/courses.lumenlearning.com\/wm-retailmanagement\/?post_type=chapter&#038;p=6054"},"modified":"2024-09-30T18:35:09","modified_gmt":"2024-09-30T18:35:09","slug":"module-5-assignment-customer-behavior-and-strategic-planning","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/wm-retailmanagement\/chapter\/module-5-assignment-customer-behavior-and-strategic-planning\/","title":{"raw":"Module 5 Assignment: Customer Behavior and Strategic Planning","rendered":"Module 5 Assignment: Customer Behavior and Strategic Planning"},"content":{"raw":"Over the past few quarters, your store has been getting less and less traffic, which has in turn reduced sales. You\u2019re beginning to be concerned that the marketing for your store has started alienating customers (or that a local competitor is doing a better job reaching your customers). However, you know that it will take a lot of time and research to discover the cause of this loss of traffic.\r\n\r\nYou have a one-on-one meeting with your supervisor in a few weeks, and you think if you make a good enough presentation, you can get the go ahead for this lengthy research project.\r\n<h2>Assignment<\/h2>\r\nYour task is to\u00a0develop a presentation\u00a0discussing the impact demographics, psychographics, geographic, and behavioristics have on customer behavior, as well as the influence your target customer\u2019s behavior has on a sustainable competitive market strategy. Display who your target customer is, why, and how you know. The whole idea is to \u201cshow what you know.\u201d\r\n\r\nYou must present a PowerPoint presentation to your boss outlining your plans for customer research and new marketing development ideas.\u00a0Your PowerPoint presentation should have a minimum of 10 slides: a title page, content slides, and a conclusion. You will present to the class for 15 minutes.\r\n<h2>Grading Rubric<\/h2>\r\nThis assignment is worth a total of 50 points.\r\n<table><caption>Grading Rubric<\/caption>\r\n<thead>\r\n<tr>\r\n<th scope=\"col\">Criteria<\/th>\r\n<th scope=\"col\">Not Evident<\/th>\r\n<th scope=\"col\">Developing<\/th>\r\n<th scope=\"col\">Exemplary<\/th>\r\n<th scope=\"col\">Points<\/th>\r\n<\/tr>\r\n<\/thead>\r\n<tbody>\r\n<tr>\r\n<td>Submit your slide deck<\/td>\r\n<td><strong>0 pts<\/strong>\r\nNo slide deck submitted<\/td>\r\n<td><strong>2 pts<\/strong>\r\nSlide deck does not have at least 4 slides<\/td>\r\n<td><strong>5 pts<\/strong>\r\nSlide deck has at least 4 slides focused on a central theme<\/td>\r\n<td>5 pts<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Present within the allotted time<\/td>\r\n<td><strong>0 pts\r\n<\/strong>No presentation completed<strong>\r\n<\/strong><\/td>\r\n<td><strong>2 pts\r\n<\/strong>Presentation is either one minute under or over 15 minutes<strong>\r\n<\/strong><\/td>\r\n<td><strong>5 pts\r\n<\/strong>Presentation is within one minute of the required 15-minute length<\/td>\r\n<td>5 pts<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Speak with appropriate volume, speed, and clarity<\/td>\r\n<td><strong>0 pts\r\n<\/strong>No presentation completed<strong>\r\n<\/strong><\/td>\r\n<td><strong>5 pts\r\n<\/strong>Presentation cannot be heard, is too fast or too slow, or cannot be understood<strong>\r\n<\/strong><\/td>\r\n<td><strong>10 pts\r\n<\/strong>Presentation is spoken at an adequate volume, speed, and clarity<strong>\r\n<\/strong><\/td>\r\n<td>10 pts<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Present your slides effectively<\/td>\r\n<td><strong>0 pts\r\n<\/strong>No presentation completed<strong>\r\n<\/strong><\/td>\r\n<td><strong>5 pts\r\n<\/strong>Presentation is disjointed, unprofessional, or too reliant on slide deck text<strong>\r\n<\/strong><\/td>\r\n<td><strong>10 pts\r\n<\/strong>Presentation is professional and feels cohesive<strong>\r\n<\/strong><\/td>\r\n<td>10 pts<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Discuss the impact demographics, psychographics, geographic, and behavioristics have on customer behavior<\/td>\r\n<td><strong>0 pts<\/strong>\r\nPresentation does not cover this topic<\/td>\r\n<td><strong>5<\/strong>\u00a0<strong>pts<\/strong>\r\nPresentation covers the topic, but does not connect it with\u00a0a sustainable competitive market strategy<\/td>\r\n<td><strong>10 pts\r\n<\/strong>Presentation covers the topic, and connects it with\u00a0a sustainable competitive market strategy<\/td>\r\n<td>10 pts<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Discuss the impact demographics, psychographics, geographic, and behavioristics have on customer behavior<\/td>\r\n<td><strong>0 pts<\/strong>\r\nPresentation does not cover this topic<\/td>\r\n<td><strong>5<\/strong>\u00a0<strong>pts<\/strong>\r\nPresentation covers the topic, but does not connect it with\u00a0customer behavior<\/td>\r\n<td><strong>10 pts\r\n<\/strong>Presentation covers the topic, and connects it with\u00a0customer behavior<\/td>\r\n<td>10 pts<\/td>\r\n<\/tr>\r\n<tr>\r\n<th colspan=\"4\" scope=\"row\"><strong>Total:<\/strong><\/th>\r\n<td><strong>50 pts<\/strong><\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>","rendered":"<p>Over the past few quarters, your store has been getting less and less traffic, which has in turn reduced sales. You\u2019re beginning to be concerned that the marketing for your store has started alienating customers (or that a local competitor is doing a better job reaching your customers). However, you know that it will take a lot of time and research to discover the cause of this loss of traffic.<\/p>\n<p>You have a one-on-one meeting with your supervisor in a few weeks, and you think if you make a good enough presentation, you can get the go ahead for this lengthy research project.<\/p>\n<h2>Assignment<\/h2>\n<p>Your task is to\u00a0develop a presentation\u00a0discussing the impact demographics, psychographics, geographic, and behavioristics have on customer behavior, as well as the influence your target customer\u2019s behavior has on a sustainable competitive market strategy. Display who your target customer is, why, and how you know. The whole idea is to \u201cshow what you know.\u201d<\/p>\n<p>You must present a PowerPoint presentation to your boss outlining your plans for customer research and new marketing development ideas.\u00a0Your PowerPoint presentation should have a minimum of 10 slides: a title page, content slides, and a conclusion. You will present to the class for 15 minutes.<\/p>\n<h2>Grading Rubric<\/h2>\n<p>This assignment is worth a total of 50 points.<\/p>\n<table>\n<caption>Grading Rubric<\/caption>\n<thead>\n<tr>\n<th scope=\"col\">Criteria<\/th>\n<th scope=\"col\">Not Evident<\/th>\n<th scope=\"col\">Developing<\/th>\n<th scope=\"col\">Exemplary<\/th>\n<th scope=\"col\">Points<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Submit your slide deck<\/td>\n<td><strong>0 pts<\/strong><br \/>\nNo slide deck submitted<\/td>\n<td><strong>2 pts<\/strong><br \/>\nSlide deck does not have at least 4 slides<\/td>\n<td><strong>5 pts<\/strong><br \/>\nSlide deck has at least 4 slides focused on a central theme<\/td>\n<td>5 pts<\/td>\n<\/tr>\n<tr>\n<td>Present within the allotted time<\/td>\n<td><strong>0 pts<br \/>\n<\/strong>No presentation completed<strong><br \/>\n<\/strong><\/td>\n<td><strong>2 pts<br \/>\n<\/strong>Presentation is either one minute under or over 15 minutes<strong><br \/>\n<\/strong><\/td>\n<td><strong>5 pts<br \/>\n<\/strong>Presentation is within one minute of the required 15-minute length<\/td>\n<td>5 pts<\/td>\n<\/tr>\n<tr>\n<td>Speak with appropriate volume, speed, and clarity<\/td>\n<td><strong>0 pts<br \/>\n<\/strong>No presentation completed<strong><br \/>\n<\/strong><\/td>\n<td><strong>5 pts<br \/>\n<\/strong>Presentation cannot be heard, is too fast or too slow, or cannot be understood<strong><br \/>\n<\/strong><\/td>\n<td><strong>10 pts<br \/>\n<\/strong>Presentation is spoken at an adequate volume, speed, and clarity<strong><br \/>\n<\/strong><\/td>\n<td>10 pts<\/td>\n<\/tr>\n<tr>\n<td>Present your slides effectively<\/td>\n<td><strong>0 pts<br \/>\n<\/strong>No presentation completed<strong><br \/>\n<\/strong><\/td>\n<td><strong>5 pts<br \/>\n<\/strong>Presentation is disjointed, unprofessional, or too reliant on slide deck text<strong><br \/>\n<\/strong><\/td>\n<td><strong>10 pts<br \/>\n<\/strong>Presentation is professional and feels cohesive<strong><br \/>\n<\/strong><\/td>\n<td>10 pts<\/td>\n<\/tr>\n<tr>\n<td>Discuss the impact demographics, psychographics, geographic, and behavioristics have on customer behavior<\/td>\n<td><strong>0 pts<\/strong><br \/>\nPresentation does not cover this topic<\/td>\n<td><strong>5<\/strong>\u00a0<strong>pts<\/strong><br \/>\nPresentation covers the topic, but does not connect it with\u00a0a sustainable competitive market strategy<\/td>\n<td><strong>10 pts<br \/>\n<\/strong>Presentation covers the topic, and connects it with\u00a0a sustainable competitive market strategy<\/td>\n<td>10 pts<\/td>\n<\/tr>\n<tr>\n<td>Discuss the impact demographics, psychographics, geographic, and behavioristics have on customer behavior<\/td>\n<td><strong>0 pts<\/strong><br \/>\nPresentation does not cover this topic<\/td>\n<td><strong>5<\/strong>\u00a0<strong>pts<\/strong><br \/>\nPresentation covers the topic, but does not connect it with\u00a0customer behavior<\/td>\n<td><strong>10 pts<br \/>\n<\/strong>Presentation covers the topic, and connects it with\u00a0customer behavior<\/td>\n<td>10 pts<\/td>\n<\/tr>\n<tr>\n<th colspan=\"4\" scope=\"row\"><strong>Total:<\/strong><\/th>\n<td><strong>50 pts<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-6054\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Original<\/div><ul class=\"citation-list\"><li>Assignment: Customer Behavior and Strategic Planning. <strong>Provided by<\/strong>: Lumen Learning. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><li>Revision and adaptation. <strong>Authored by<\/strong>: Jameson Gurley. <strong>Provided by<\/strong>: Lumen Learning. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section>","protected":false},"author":428269,"menu_order":6,"template":"","meta":{"_candela_citation":"[{\"type\":\"original\",\"description\":\"Assignment: Customer Behavior and Strategic Planning\",\"author\":\"\",\"organization\":\"Lumen Learning\",\"url\":\"\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"},{\"type\":\"original\",\"description\":\"Revision and adaptation\",\"author\":\"Jameson Gurley\",\"organization\":\"Lumen 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