{"id":6086,"date":"2022-04-15T21:40:42","date_gmt":"2022-04-15T21:40:42","guid":{"rendered":"https:\/\/courses.lumenlearning.com\/wm-retailmanagement\/?post_type=chapter&#038;p=6086"},"modified":"2024-09-30T18:34:50","modified_gmt":"2024-09-30T18:34:50","slug":"module-14-discussion-integrated-marketing-communications-and-promotions","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/wm-retailmanagement\/chapter\/module-14-discussion-integrated-marketing-communications-and-promotions\/","title":{"raw":"Module 14 Discussion: Integrated Marketing Communications and Promotions","rendered":"Module 14 Discussion: Integrated Marketing Communications and Promotions"},"content":{"raw":"<h2>Part 1<\/h2>\r\nYour task is to write a short paragraph (no more than 300 words) discussing the positives and negatives of just one (1) of the following communications methods: It is important that you support both sides of your argument. Be sure and give existing examples when appropriate.\r\n<ul>\r\n \t<li>In-Store Promotions<\/li>\r\n \t<li>Sales Promotions<\/li>\r\n \t<li>Direct Marketing<\/li>\r\n \t<li>Online Media<\/li>\r\n \t<li>Social Media<\/li>\r\n<\/ul>\r\n<h2>Part 2<\/h2>\r\nFor each discussion forum, students need to create an initial post, then look over the discussion posts of your other classmates and give at least two (2) thoughtful responses to two (2) different classmates (one per classmate), totaling a minimum of three (3) posts for forum, including your initial post.\r\n\r\nYou need to write more than just a few words like: \u201cI agree\u201d or \u201cSounds good\u201d or \u201cWell said.\u201d You must write several sentences that are thoughtful and suitable for a proper discussion. It is also fitting to ask questions or politely challenge your classmates if you like. When in doubt, just remember: this is a \u201cdiscussion,\u201d not a series of opinion blogs.\r\n<h2>Grading Rubric<\/h2>\r\nYour participation in this discussion will be graded using the following rubric. Please review and keep it in mind as you prepare your assignment.\r\n<table><caption>Grading Rubric<\/caption>\r\n<thead>\r\n<tr>\r\n<th scope=\"col\">Criteria<\/th>\r\n<th scope=\"col\">Not Evident<\/th>\r\n<th scope=\"col\">Developing<\/th>\r\n<th scope=\"col\">Exemplary<\/th>\r\n<th scope=\"col\">Points<\/th>\r\n<\/tr>\r\n<\/thead>\r\n<tbody>\r\n<tr>\r\n<td>Submit initial response<\/td>\r\n<td><strong>0 pts<\/strong>\r\nNo response<\/td>\r\n<td><strong>2 pts<\/strong>\r\nResponse does not fully address the prompt<\/td>\r\n<td><strong>5 pts<\/strong>\r\nResponse thoughtfully addresses the prompt and invites response from peers.<\/td>\r\n<td>5 pts<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>Respond to at least two peers<\/td>\r\n<td><strong>0 pts<\/strong>\r\nNo response to peers<\/td>\r\n<td><strong>2<\/strong>\u00a0<strong>pts<\/strong>\r\nResponded to only one peer<\/td>\r\n<td><strong>5 pts\r\n<\/strong>Responded to at least two peers<\/td>\r\n<td>5 pts<\/td>\r\n<\/tr>\r\n<tr>\r\n<th colspan=\"4\" scope=\"row\"><strong>Total:<\/strong><\/th>\r\n<td><strong>10 pts<\/strong><\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>","rendered":"<h2>Part 1<\/h2>\n<p>Your task is to write a short paragraph (no more than 300 words) discussing the positives and negatives of just one (1) of the following communications methods: It is important that you support both sides of your argument. Be sure and give existing examples when appropriate.<\/p>\n<ul>\n<li>In-Store Promotions<\/li>\n<li>Sales Promotions<\/li>\n<li>Direct Marketing<\/li>\n<li>Online Media<\/li>\n<li>Social Media<\/li>\n<\/ul>\n<h2>Part 2<\/h2>\n<p>For each discussion forum, students need to create an initial post, then look over the discussion posts of your other classmates and give at least two (2) thoughtful responses to two (2) different classmates (one per classmate), totaling a minimum of three (3) posts for forum, including your initial post.<\/p>\n<p>You need to write more than just a few words like: \u201cI agree\u201d or \u201cSounds good\u201d or \u201cWell said.\u201d You must write several sentences that are thoughtful and suitable for a proper discussion. It is also fitting to ask questions or politely challenge your classmates if you like. When in doubt, just remember: this is a \u201cdiscussion,\u201d not a series of opinion blogs.<\/p>\n<h2>Grading Rubric<\/h2>\n<p>Your participation in this discussion will be graded using the following rubric. Please review and keep it in mind as you prepare your assignment.<\/p>\n<table>\n<caption>Grading Rubric<\/caption>\n<thead>\n<tr>\n<th scope=\"col\">Criteria<\/th>\n<th scope=\"col\">Not Evident<\/th>\n<th scope=\"col\">Developing<\/th>\n<th scope=\"col\">Exemplary<\/th>\n<th scope=\"col\">Points<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Submit initial response<\/td>\n<td><strong>0 pts<\/strong><br \/>\nNo response<\/td>\n<td><strong>2 pts<\/strong><br \/>\nResponse does not fully address the prompt<\/td>\n<td><strong>5 pts<\/strong><br \/>\nResponse thoughtfully addresses the prompt and invites response from peers.<\/td>\n<td>5 pts<\/td>\n<\/tr>\n<tr>\n<td>Respond to at least two peers<\/td>\n<td><strong>0 pts<\/strong><br \/>\nNo response to peers<\/td>\n<td><strong>2<\/strong>\u00a0<strong>pts<\/strong><br \/>\nResponded to only one peer<\/td>\n<td><strong>5 pts<br \/>\n<\/strong>Responded to at least two peers<\/td>\n<td>5 pts<\/td>\n<\/tr>\n<tr>\n<th colspan=\"4\" scope=\"row\"><strong>Total:<\/strong><\/th>\n<td><strong>10 pts<\/strong><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-6086\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Original<\/div><ul class=\"citation-list\"><li>Discussion: Integrated Marketing Communications and Promotions. <strong>Provided by<\/strong>: Lumen Learning. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><li>Revision and adaptation. <strong>Authored by<\/strong>: Jameson Gurley. <strong>Provided by<\/strong>: Lumen Learning. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section>","protected":false},"author":428269,"menu_order":16,"template":"","meta":{"_candela_citation":"[{\"type\":\"original\",\"description\":\"Discussion: Integrated Marketing Communications and Promotions\",\"author\":\"\",\"organization\":\"Lumen Learning\",\"url\":\"\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"},{\"type\":\"original\",\"description\":\"Revision and adaptation\",\"author\":\"Jameson Gurley\",\"organization\":\"Lumen Learning\",\"url\":\"\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"}]","CANDELA_OUTCOMES_GUID":"","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-6086","chapter","type-chapter","status-publish","hentry"],"part":6036,"_links":{"self":[{"href":"https:\/\/courses.lumenlearning.com\/wm-retailmanagement\/wp-json\/pressbooks\/v2\/chapters\/6086","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lumenlearning.com\/wm-retailmanagement\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/courses.lumenlearning.com\/wm-retailmanagement\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wm-retailmanagement\/wp-json\/wp\/v2\/users\/428269"}],"version-history":[{"count":1,"href":"https:\/\/courses.lumenlearning.com\/wm-retailmanagement\/wp-json\/pressbooks\/v2\/chapters\/6086\/revisions"}],"predecessor-version":[{"id":6087,"href":"https:\/\/courses.lumenlearning.com\/wm-retailmanagement\/wp-json\/pressbooks\/v2\/chapters\/6086\/revisions\/6087"}],"part":[{"href":"https:\/\/courses.lumenlearning.com\/wm-retailmanagement\/wp-json\/pressbooks\/v2\/parts\/6036"}],"metadata":[{"href":"https:\/\/courses.lumenlearning.com\/wm-retailmanagement\/wp-json\/pressbooks\/v2\/chapters\/6086\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/courses.lumenlearning.com\/wm-retailmanagement\/wp-json\/wp\/v2\/media?parent=6086"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wm-retailmanagement\/wp-json\/pressbooks\/v2\/chapter-type?post=6086"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wm-retailmanagement\/wp-json\/wp\/v2\/contributor?post=6086"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wm-retailmanagement\/wp-json\/wp\/v2\/license?post=6086"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}