Introduction to the Affluent Society of the 1950s

What you’ll learn to do: describe the changes in American Life during the 1950s, including the rise in suburbs and other cultural shifts

A film photograph of a suburban house in the 1950's. There are two 1950's style cars in the driveway.

Figure 1. A 1950’s suburb.

Young Americans in the postwar period had more disposable income and enjoyed greater material comfort than their predecessors. These factors allowed them to devote more time and money to leisure activities and the consumption of popular culture. Rock and roll, which drew from African American roots in the blues, embraced themes popular among teenagers, such as young love and rebellion against authority. At the same time, traditional forms of entertainment, such as motion pictures, came under increasing competition from a relatively new technology, television.

The postwar American “consensus” held great promise. Despite the looming threat of nuclear war, millions experienced unprecedented prosperity and an increasingly proud national identity. A strong economy seemed to ensure ever-higher standards of living. But things fell apart, and the center could not hold.