{"id":1543,"date":"2021-07-07T21:54:06","date_gmt":"2021-07-07T21:54:06","guid":{"rendered":"https:\/\/courses.lumenlearning.com\/wm-ushistory2\/?post_type=chapter&p=1543"},"modified":"2022-05-17T01:15:57","modified_gmt":"2022-05-17T01:15:57","slug":"introduction-to-the-impact-of-urbanization","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/wm-ushistory2\/chapter\/introduction-to-the-impact-of-urbanization\/","title":{"raw":"Introduction to Cultural Change and Consumer Culture","rendered":"Introduction to Cultural Change and Consumer Culture"},"content":{"raw":"

What you'll learn to do:\u00a0examine cultural, social, and recreational changes for Americans during the Gilded Age<\/h2>\r\n[caption id=\"attachment_6882\" align=\"aligncenter\" width=\"786\"]\"an<\/a> Figure 1.<\/strong> An ad for the bicycle.[\/caption]\r\n\r\nWhile tensions between owners and workers continued to grow, wage earners struggled with the challenges of industrial work, and the culture of American consumerism was changing.\u00a0Easier access to\u00a0improved goods at lower prices meant that even lower-income Americans had more options than ever,\u00a0whether they lived in rural areas and shopped via mail order, or in urban areas and shopped in large department stores. These increased options led to a\u00a0boom\u00a0in advertising as businesses competed for customers. Furthermore, the opportunity to buy on credit meant that Americans could have their goods, even without\u00a0hard\u00a0cash. The result was a population that had a better standard of living than ever before, even as they went into debt or worked long factory hours to pay for it.","rendered":"

What you’ll learn to do:\u00a0examine cultural, social, and recreational changes for Americans during the Gilded Age<\/h2>\n
\"an<\/a><\/p>\n

Figure 1.<\/strong> An ad for the bicycle.<\/p>\n<\/div>\n

While tensions between owners and workers continued to grow, wage earners struggled with the challenges of industrial work, and the culture of American consumerism was changing.\u00a0Easier access to\u00a0improved goods at lower prices meant that even lower-income Americans had more options than ever,\u00a0whether they lived in rural areas and shopped via mail order, or in urban areas and shopped in large department stores. These increased options led to a\u00a0boom\u00a0in advertising as businesses competed for customers. Furthermore, the opportunity to buy on credit meant that Americans could have their goods, even without\u00a0hard\u00a0cash. The result was a population that had a better standard of living than ever before, even as they went into debt or worked long factory hours to pay for it.<\/p>\n\n\t\t\t

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Candela Citations<\/h3>\n\t\t\t\t\t
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CC licensed content, Shared previously<\/div>