{"id":63,"date":"2017-06-19T22:54:31","date_gmt":"2017-06-19T22:54:31","guid":{"rendered":"https:\/\/courses.lumenlearning.com\/olemiss-writing100\/chapter\/audience-analysis\/"},"modified":"2025-05-28T18:19:45","modified_gmt":"2025-05-28T18:19:45","slug":"audience-analysis","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/wm-writingskillslab-2\/chapter\/audience-analysis\/","title":{"raw":"Audience Analysis","rendered":"Audience Analysis"},"content":{"raw":"<div class=\"textbox learning-objectives\">\r\n<h3>Learning Objective<\/h3>\r\n<ul>\r\n \t<li>Recognize rhetorical approaches to building common ground<\/li>\r\n<\/ul>\r\n<\/div>\r\nWatch the following video (or read the transcript) to begin thinking about intended and unintended audiences. It\u2019s easier to think about audiences for a public speech than it is for an essay, but the same rhetorical principles of audience analysis apply. <strong>\r\n<\/strong>\r\n\r\n[video width=\"640\" height=\"360\" mp4=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/1716\/2017\/06\/15190551\/8-3-practice.mp4\"][\/video]\r\n\r\n<a href=\"https:\/\/obamawhitehouse.archives.gov\/the-press-office\/2015\/06\/26\/remarks-president-eulogy-honorable-reverend-clementa-pinckney\">View the transcript here.<\/a>\r\n<div class=\"textbox key-takeaways\">\r\n<h3>establishing context<\/h3>\r\nClementa Carlos Pinckney was a Democratic senator in the South Carolina legislature. He represented <img class=\"wp-image-2472 alignright\" src=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/2097\/2017\/06\/19225430\/pinkney.png\" alt=\"Clementa Carlos Pinckney\" width=\"147\" height=\"117\" \/>the 45th District from 2000 until his death. From 1997 through 2000, he was a member of the South Carolina House of Representatives.\r\n\r\nWhile President Obama's immediate audience consists of mourners gathered in Charleston, South Carolina, to honor Reverend Pinckney, he is clearly aware of and speaking to a national audience.\r\n\r\n<\/div>\r\nThink about the video or the transcript as you answer the practice questions below.\r\n<div class=\"textbox tryit\">\r\n<h3>practice<\/h3>\r\nhttps:\/\/assess.lumenlearning.com\/practice\/ce05eb17-e62a-467d-ac21-016461c68d3b\r\n\r\n<\/div>","rendered":"<div class=\"textbox learning-objectives\">\n<h3>Learning Objective<\/h3>\n<ul>\n<li>Recognize rhetorical approaches to building common ground<\/li>\n<\/ul>\n<\/div>\n<p>Watch the following video (or read the transcript) to begin thinking about intended and unintended audiences. It\u2019s easier to think about audiences for a public speech than it is for an essay, but the same rhetorical principles of audience analysis apply. <strong><br \/>\n<\/strong><\/p>\n<div style=\"width: 640px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]--><br \/>\n<video class=\"wp-video-shortcode\" id=\"video-63-1\" width=\"640\" height=\"360\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/1716\/2017\/06\/15190551\/8-3-practice.mp4?_=1\" \/><a href=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/1716\/2017\/06\/15190551\/8-3-practice.mp4\">https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/1716\/2017\/06\/15190551\/8-3-practice.mp4<\/a><\/video><\/div>\n<p><a href=\"https:\/\/obamawhitehouse.archives.gov\/the-press-office\/2015\/06\/26\/remarks-president-eulogy-honorable-reverend-clementa-pinckney\">View the transcript here.<\/a><\/p>\n<div class=\"textbox key-takeaways\">\n<h3>establishing context<\/h3>\n<p>Clementa Carlos Pinckney was a Democratic senator in the South Carolina legislature. He represented <img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2472 alignright\" src=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/2097\/2017\/06\/19225430\/pinkney.png\" alt=\"Clementa Carlos Pinckney\" width=\"147\" height=\"117\" \/>the 45th District from 2000 until his death. From 1997 through 2000, he was a member of the South Carolina House of Representatives.<\/p>\n<p>While President Obama&#8217;s immediate audience consists of mourners gathered in Charleston, South Carolina, to honor Reverend Pinckney, he is clearly aware of and speaking to a national audience.<\/p>\n<\/div>\n<p>Think about the video or the transcript as you answer the practice questions below.<\/p>\n<div class=\"textbox tryit\">\n<h3>practice<\/h3>\n<p>\t<iframe id=\"assessment_practice_ce05eb17-e62a-467d-ac21-016461c68d3b\" class=\"resizable\" src=\"https:\/\/assess.lumenlearning.com\/practice\/ce05eb17-e62a-467d-ac21-016461c68d3b?iframe_resize_id=assessment_practice_id_ce05eb17-e62a-467d-ac21-016461c68d3b\" frameborder=\"0\" style=\"border:none;width:100%;height:100%;min-height:300px;\"><br \/>\n\t<\/iframe><\/p>\n<\/div>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-63\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Original<\/div><ul class=\"citation-list\"><li>Audience Analysis. <strong>Provided by<\/strong>: University of Mississippi. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section>","protected":false},"author":163,"menu_order":9,"template":"","meta":{"_candela_citation":"[{\"type\":\"original\",\"description\":\"Audience Analysis\",\"author\":\"\",\"organization\":\"University of Mississippi\",\"url\":\"\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"}]","CANDELA_OUTCOMES_GUID":"d84775d6-71c6-493e-9816-f2515f53a46e, 33d1cfef-fd89-43cd-84f4-f943a6bcce49","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-63","chapter","type-chapter","status-publish","hentry"],"part":48,"_links":{"self":[{"href":"https:\/\/courses.lumenlearning.com\/wm-writingskillslab-2\/wp-json\/pressbooks\/v2\/chapters\/63","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lumenlearning.com\/wm-writingskillslab-2\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/courses.lumenlearning.com\/wm-writingskillslab-2\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wm-writingskillslab-2\/wp-json\/wp\/v2\/users\/163"}],"version-history":[{"count":8,"href":"https:\/\/courses.lumenlearning.com\/wm-writingskillslab-2\/wp-json\/pressbooks\/v2\/chapters\/63\/revisions"}],"predecessor-version":[{"id":1691,"href":"https:\/\/courses.lumenlearning.com\/wm-writingskillslab-2\/wp-json\/pressbooks\/v2\/chapters\/63\/revisions\/1691"}],"part":[{"href":"https:\/\/courses.lumenlearning.com\/wm-writingskillslab-2\/wp-json\/pressbooks\/v2\/parts\/48"}],"metadata":[{"href":"https:\/\/courses.lumenlearning.com\/wm-writingskillslab-2\/wp-json\/pressbooks\/v2\/chapters\/63\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/courses.lumenlearning.com\/wm-writingskillslab-2\/wp-json\/wp\/v2\/media?parent=63"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wm-writingskillslab-2\/wp-json\/pressbooks\/v2\/chapter-type?post=63"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wm-writingskillslab-2\/wp-json\/wp\/v2\/contributor?post=63"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wm-writingskillslab-2\/wp-json\/wp\/v2\/license?post=63"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}