{"id":635,"date":"2017-08-03T17:16:00","date_gmt":"2017-08-03T17:16:00","guid":{"rendered":"https:\/\/courses.lumenlearning.com\/olemiss-writing100\/?post_type=chapter&#038;p=635"},"modified":"2024-04-24T22:20:50","modified_gmt":"2024-04-24T22:20:50","slug":"why-it-matters-rhetorical-appeals","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/wm-writingskillslab-2\/chapter\/why-it-matters-rhetorical-appeals\/","title":{"raw":"Why It Matters: Rhetorical Appeals","rendered":"Why It Matters: Rhetorical Appeals"},"content":{"raw":"<img class=\"aligncenter wp-image-768\" src=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/2097\/2017\/08\/05145146\/4687819515_49c5b19acd_b-300x198.jpg\" alt=\"decorative image\" width=\"600\" height=\"396\" \/>\r\n<h2>Why are rhetorical appeals important to writers and their audiences?<\/h2>\r\nRhetorical appeals are fundamental elements of the art of persuasion as defined by Aristotle. As a reader and a listener, it is vital that you are able to recognize how writers and speakers rely upon <strong>ethos<\/strong>, <strong>logos<\/strong>, and <strong>pathos<\/strong> in their efforts to communicate.\r\n\r\nAs a communicator yourself, you will benefit from being able to see how others use ethos, logos, and pathos so that you can apply what you learn to your own speaking and writing.","rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-768\" src=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/2097\/2017\/08\/05145146\/4687819515_49c5b19acd_b-300x198.jpg\" alt=\"decorative image\" width=\"600\" height=\"396\" \/><\/p>\n<h2>Why are rhetorical appeals important to writers and their audiences?<\/h2>\n<p>Rhetorical appeals are fundamental elements of the art of persuasion as defined by Aristotle. As a reader and a listener, it is vital that you are able to recognize how writers and speakers rely upon <strong>ethos<\/strong>, <strong>logos<\/strong>, and <strong>pathos<\/strong> in their efforts to communicate.<\/p>\n<p>As a communicator yourself, you will benefit from being able to see how others use ethos, logos, and pathos so that you can apply what you learn to your own speaking and writing.<\/p>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-635\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Original<\/div><ul class=\"citation-list\"><li>Why It Matters: Rhetorical Appeals. <strong>Provided by<\/strong>: University of Mississippi. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><\/ul><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Shared previously<\/div><ul class=\"citation-list\"><li>Ostia, Baths of the Seven Sages (II). <strong>Authored by<\/strong>: Institute for the Study of the Ancient World. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"https:\/\/www.flickr.com\/photos\/isawnyu\/4687819515\/\">https:\/\/www.flickr.com\/photos\/isawnyu\/4687819515\/<\/a>. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section>","protected":false},"author":15005,"menu_order":1,"template":"","meta":{"_candela_citation":"[{\"type\":\"cc\",\"description\":\"Ostia, Baths of the Seven Sages (II)\",\"author\":\"Institute for the Study of the Ancient World\",\"organization\":\"\",\"url\":\"https:\/\/www.flickr.com\/photos\/isawnyu\/4687819515\/\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"},{\"type\":\"original\",\"description\":\"Why It Matters: Rhetorical Appeals\",\"author\":\"\",\"organization\":\"University of Mississippi\",\"url\":\"\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"}]","CANDELA_OUTCOMES_GUID":"237bae0f-5e20-43df-a8ee-29634536a946","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-635","chapter","type-chapter","status-publish","hentry"],"part":634,"_links":{"self":[{"href":"https:\/\/courses.lumenlearning.com\/wm-writingskillslab-2\/wp-json\/pressbooks\/v2\/chapters\/635","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lumenlearning.com\/wm-writingskillslab-2\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/courses.lumenlearning.com\/wm-writingskillslab-2\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wm-writingskillslab-2\/wp-json\/wp\/v2\/users\/15005"}],"version-history":[{"count":7,"href":"https:\/\/courses.lumenlearning.com\/wm-writingskillslab-2\/wp-json\/pressbooks\/v2\/chapters\/635\/revisions"}],"predecessor-version":[{"id":1637,"href":"https:\/\/courses.lumenlearning.com\/wm-writingskillslab-2\/wp-json\/pressbooks\/v2\/chapters\/635\/revisions\/1637"}],"part":[{"href":"https:\/\/courses.lumenlearning.com\/wm-writingskillslab-2\/wp-json\/pressbooks\/v2\/parts\/634"}],"metadata":[{"href":"https:\/\/courses.lumenlearning.com\/wm-writingskillslab-2\/wp-json\/pressbooks\/v2\/chapters\/635\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/courses.lumenlearning.com\/wm-writingskillslab-2\/wp-json\/wp\/v2\/media?parent=635"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wm-writingskillslab-2\/wp-json\/pressbooks\/v2\/chapter-type?post=635"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wm-writingskillslab-2\/wp-json\/wp\/v2\/contributor?post=635"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wm-writingskillslab-2\/wp-json\/wp\/v2\/license?post=635"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}