Introduction to Logos

What you’ll learn to do: recognize and evaluate appeals to logos

When you evaluate an appeal to logos, you consider how logical the argument is and how well-supported it is in terms of evidence. You are asking yourself what elements of the essay or speech would cause an audience to believe that the argument is (or is not) logical and supported by appropriate evidence.

To evaluate whether the evidence is appropriate, apply the STAR criteria: how Sufficient, Typical, Accurate, and Relevant is the evidence?