{"id":65,"date":"2017-06-19T22:54:41","date_gmt":"2017-06-19T22:54:41","guid":{"rendered":"https:\/\/courses.lumenlearning.com\/olemiss-writing100\/chapter\/using-what-you-know-about-audience\/"},"modified":"2019-10-25T00:56:56","modified_gmt":"2019-10-25T00:56:56","slug":"audience-awareness","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/wm-writingskillslab\/chapter\/audience-awareness\/","title":{"raw":"Audience Awareness","rendered":"Audience Awareness"},"content":{"raw":"<div class=\"textbox learning-objectives\">\r\n<h3>Learning Objectives<\/h3>\r\n<ul>\r\n \t<li>Recognize rhetorical approaches to building common ground<\/li>\r\n \t<li>Evaluate rhetorical approaches to building common ground<\/li>\r\n<\/ul>\r\n<\/div>\r\nNow you know a little bit about the people to whom President Obama was speaking and others whom he did not address or consider directly but who may have heard or read his speech nonetheless. The president had an immediate purpose to eulogize Reverend Pinckney for an audience of mourners, but he was also speaking to a more general audience of U.S. citizens concerned about racism, gun violence, civil rights, and inequality. The claims and evidence from his speech may therefore be relevant to other audiences who are concerned about similar issues and share some of the same ideas and values.<strong>\r\n<\/strong>\r\n\r\nEven if you aren\u2019t planning to become a politician, you have to think about audience for everything you say and do. This is even more important with social media. Some of the best examples of not thinking about unintended audiences or failing to build common ground come from social media. Think about the following fake social media post in terms of audience and common ground:\r\n\r\n<img class=\"aligncenter wp-image-2477\" src=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/2097\/2017\/06\/19225437\/fake-instagram.png\" alt=\"\" width=\"333\" height=\"589\" \/>\r\n\r\nWhat\u2019s wrong here? Louise works at Generic Store and makes a social media post speaking poorly of her employer and admitting to criminal behavior. To add to that, she tags the store\u2019s social media account in the post. Obviously, Louise is not considering unintended audiences. She may have meant to share her post only with \u201cBadrhetoricgirl\u201d and \u201cnocommonground1,\u201d but at least sixteen others have seen and responded to her post. It\u2019s very likely that her employer would come across this post and take disciplinary action against Louise.\r\n\r\nThis example may seem ridiculous: maybe you are already wise to social media privacy settings, but this same kind of mistake takes place frequently in student writing and speaking.","rendered":"<div class=\"textbox learning-objectives\">\n<h3>Learning Objectives<\/h3>\n<ul>\n<li>Recognize rhetorical approaches to building common ground<\/li>\n<li>Evaluate rhetorical approaches to building common ground<\/li>\n<\/ul>\n<\/div>\n<p>Now you know a little bit about the people to whom President Obama was speaking and others whom he did not address or consider directly but who may have heard or read his speech nonetheless. The president had an immediate purpose to eulogize Reverend Pinckney for an audience of mourners, but he was also speaking to a more general audience of U.S. citizens concerned about racism, gun violence, civil rights, and inequality. The claims and evidence from his speech may therefore be relevant to other audiences who are concerned about similar issues and share some of the same ideas and values.<strong><br \/>\n<\/strong><\/p>\n<p>Even if you aren\u2019t planning to become a politician, you have to think about audience for everything you say and do. This is even more important with social media. Some of the best examples of not thinking about unintended audiences or failing to build common ground come from social media. Think about the following fake social media post in terms of audience and common ground:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2477\" src=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/2097\/2017\/06\/19225437\/fake-instagram.png\" alt=\"\" width=\"333\" height=\"589\" \/><\/p>\n<p>What\u2019s wrong here? Louise works at Generic Store and makes a social media post speaking poorly of her employer and admitting to criminal behavior. To add to that, she tags the store\u2019s social media account in the post. Obviously, Louise is not considering unintended audiences. She may have meant to share her post only with \u201cBadrhetoricgirl\u201d and \u201cnocommonground1,\u201d but at least sixteen others have seen and responded to her post. It\u2019s very likely that her employer would come across this post and take disciplinary action against Louise.<\/p>\n<p>This example may seem ridiculous: maybe you are already wise to social media privacy settings, but this same kind of mistake takes place frequently in student writing and speaking.<\/p>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-65\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Original<\/div><ul class=\"citation-list\"><li>Using what you know about audience. <strong>Provided by<\/strong>: University of Mississippi. <strong>Project<\/strong>: PLATO. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by-sa\/4.0\/\">CC BY-SA: Attribution-ShareAlike<\/a><\/em><\/li><\/ul><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Shared previously<\/div><ul class=\"citation-list\"><li>Knowing Your Audience. <strong>Provided by<\/strong>: Georgia State University Dept. of English. <strong>Project<\/strong>: APLU-PLC Adaptive Courseware for English Comp Project . <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by-sa\/4.0\/\">CC BY-SA: Attribution-ShareAlike<\/a><\/em><\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section>","protected":false},"author":163,"menu_order":10,"template":"","meta":{"_candela_citation":"[{\"type\":\"cc\",\"description\":\"Knowing Your Audience\",\"author\":\"\",\"organization\":\"Georgia State University Dept. of English\",\"url\":\"\",\"project\":\"APLU-PLC Adaptive Courseware for English Comp Project \",\"license\":\"cc-by-sa\",\"license_terms\":\"\"},{\"type\":\"original\",\"description\":\"Using what you know about audience\",\"author\":\"\",\"organization\":\"University of Mississippi\",\"url\":\"\",\"project\":\"PLATO\",\"license\":\"cc-by-sa\",\"license_terms\":\"\"}]","CANDELA_OUTCOMES_GUID":"d84775d6-71c6-493e-9816-f2515f53a46e, 33d1cfef-fd89-43cd-84f4-f943a6bcce49","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-65","chapter","type-chapter","status-publish","hentry"],"part":48,"_links":{"self":[{"href":"https:\/\/courses.lumenlearning.com\/wm-writingskillslab\/wp-json\/pressbooks\/v2\/chapters\/65","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lumenlearning.com\/wm-writingskillslab\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/courses.lumenlearning.com\/wm-writingskillslab\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wm-writingskillslab\/wp-json\/wp\/v2\/users\/163"}],"version-history":[{"count":4,"href":"https:\/\/courses.lumenlearning.com\/wm-writingskillslab\/wp-json\/pressbooks\/v2\/chapters\/65\/revisions"}],"predecessor-version":[{"id":1027,"href":"https:\/\/courses.lumenlearning.com\/wm-writingskillslab\/wp-json\/pressbooks\/v2\/chapters\/65\/revisions\/1027"}],"part":[{"href":"https:\/\/courses.lumenlearning.com\/wm-writingskillslab\/wp-json\/pressbooks\/v2\/parts\/48"}],"metadata":[{"href":"https:\/\/courses.lumenlearning.com\/wm-writingskillslab\/wp-json\/pressbooks\/v2\/chapters\/65\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/courses.lumenlearning.com\/wm-writingskillslab\/wp-json\/wp\/v2\/media?parent=65"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wm-writingskillslab\/wp-json\/pressbooks\/v2\/chapter-type?post=65"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wm-writingskillslab\/wp-json\/wp\/v2\/contributor?post=65"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wm-writingskillslab\/wp-json\/wp\/v2\/license?post=65"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}