{"id":657,"date":"2017-08-03T18:02:37","date_gmt":"2017-08-03T18:02:37","guid":{"rendered":"https:\/\/courses.lumenlearning.com\/olemiss-writing100\/?post_type=chapter&#038;p=657"},"modified":"2017-10-26T22:21:35","modified_gmt":"2017-10-26T22:21:35","slug":"outcome-ethos","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/wm-writingskillslab\/chapter\/outcome-ethos\/","title":{"raw":"Introduction to Ethos","rendered":"Introduction to Ethos"},"content":{"raw":"<h2>What you'll learn to do: recognize and establish appeals to ethos<\/h2>\r\nEthos is the defining character or disposition of a person, community, or group. When we refer to ethos as a rhetorical appeal, we are referring to the ways in which credibility, or good character, is established and maintained. As a reader, viewer, or consumer, you need to be aware of the ways an individual or artifact manipulates ethos appeals to strengthen persuasiveness. As an author, you need to craft strong ethos appeals to highlight the credibility of your own work.","rendered":"<h2>What you&#8217;ll learn to do: recognize and establish appeals to ethos<\/h2>\n<p>Ethos is the defining character or disposition of a person, community, or group. When we refer to ethos as a rhetorical appeal, we are referring to the ways in which credibility, or good character, is established and maintained. As a reader, viewer, or consumer, you need to be aware of the ways an individual or artifact manipulates ethos appeals to strengthen persuasiveness. As an author, you need to craft strong ethos appeals to highlight the credibility of your own work.<\/p>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-657\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Original<\/div><ul class=\"citation-list\"><li>Outcome: Ethos. <strong>Provided by<\/strong>: University of Mississippi. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section>","protected":false},"author":15005,"menu_order":11,"template":"","meta":{"_candela_citation":"[{\"type\":\"original\",\"description\":\"Outcome: Ethos\",\"author\":\"\",\"organization\":\"University of Mississippi\",\"url\":\"\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"}]","CANDELA_OUTCOMES_GUID":"fcd28767-d2ad-4cbb-89d6-390efad5046c","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-657","chapter","type-chapter","status-publish","hentry"],"part":634,"_links":{"self":[{"href":"https:\/\/courses.lumenlearning.com\/wm-writingskillslab\/wp-json\/pressbooks\/v2\/chapters\/657","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lumenlearning.com\/wm-writingskillslab\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/courses.lumenlearning.com\/wm-writingskillslab\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wm-writingskillslab\/wp-json\/wp\/v2\/users\/15005"}],"version-history":[{"count":4,"href":"https:\/\/courses.lumenlearning.com\/wm-writingskillslab\/wp-json\/pressbooks\/v2\/chapters\/657\/revisions"}],"predecessor-version":[{"id":928,"href":"https:\/\/courses.lumenlearning.com\/wm-writingskillslab\/wp-json\/pressbooks\/v2\/chapters\/657\/revisions\/928"}],"part":[{"href":"https:\/\/courses.lumenlearning.com\/wm-writingskillslab\/wp-json\/pressbooks\/v2\/parts\/634"}],"metadata":[{"href":"https:\/\/courses.lumenlearning.com\/wm-writingskillslab\/wp-json\/pressbooks\/v2\/chapters\/657\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/courses.lumenlearning.com\/wm-writingskillslab\/wp-json\/wp\/v2\/media?parent=657"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wm-writingskillslab\/wp-json\/pressbooks\/v2\/chapter-type?post=657"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wm-writingskillslab\/wp-json\/wp\/v2\/contributor?post=657"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wm-writingskillslab\/wp-json\/wp\/v2\/license?post=657"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}