{"id":11179,"date":"2018-01-10T22:14:46","date_gmt":"2018-01-10T22:14:46","guid":{"rendered":"https:\/\/courses.lumenlearning.com\/wmintrobusiness\/chapter\/course-contents-at-a-glance\/"},"modified":"2019-01-05T01:41:11","modified_gmt":"2019-01-05T01:41:11","slug":"course-contents-at-a-glance","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/wmintrobusiness\/chapter\/course-contents-at-a-glance\/","title":{"raw":"Course Contents at a Glance","rendered":"Course Contents at a Glance"},"content":{"raw":"<img class=\"aligncenter wp-image-220\" src=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/143\/2018\/01\/10221445\/binoculars2.png\" alt=\"an icon of a pair of binoculars\" width=\"250\" height=\"142\" \/>\r\n\r\nThe following list shows a summary of the topics covered in this course. To see all of the course pages, visit the\u00a0<a href=\"https:\/\/courses.lumenlearning.com\/wmintrobusiness\/\" target=\"_blank\" rel=\"noopener\">Table of Contents<\/a>.\r\n<h2>Module 1: Role of Business<\/h2>\r\n<ul>\r\n \t<li class=\"chapter standard\">What Is Business?<\/li>\r\n \t<li class=\"chapter standard\">For-Profit vs. Nonprofit<\/li>\r\n \t<li class=\"chapter standard\">Factors of Production<\/li>\r\n \t<li class=\"chapter standard\">Functional Areas<\/li>\r\n \t<li class=\"chapter standard\">Stakeholders<\/li>\r\n \t<li class=\"chapter standard\">External Forces<\/li>\r\n<\/ul>\r\n<h2>Module 2: Economic Environment<\/h2>\r\n<ul>\r\n \t<li class=\"chapter standard\">What Is Economics?<\/li>\r\n \t<li class=\"chapter standard\">Economic Systems<\/li>\r\n \t<li class=\"chapter standard\">Demand<\/li>\r\n \t<li class=\"chapter standard\">Supply<\/li>\r\n \t<li class=\"chapter standard\">Equilibrium<\/li>\r\n \t<li class=\"chapter standard\">Health of the Economy<\/li>\r\n \t<li class=\"chapter standard\">Economic Stages<\/li>\r\n<\/ul>\r\n<h2><strong>Module 3:\u00a0<\/strong>Global Environment<\/h2>\r\n<ul>\r\n \t<li class=\"chapter standard\">Globalization<\/li>\r\n \t<li class=\"chapter standard\">Measuring Global Trade<\/li>\r\n \t<li class=\"chapter standard\">Global Business Strategies<\/li>\r\n \t<li class=\"chapter standard\">Global Trade Forces<\/li>\r\n \t<li class=\"chapter standard\">Global Trade Agreements and Organizations<\/li>\r\n \t<li class=\"chapter standard\">Ethical Challenges in the Global Environment<\/li>\r\n<\/ul>\r\n<h2><strong>Module 4:\u00a0<\/strong>Financial Markets and System<\/h2>\r\n<ul>\r\n \t<li class=\"chapter standard\">Money<\/li>\r\n \t<li class=\"chapter standard\">Role of Banks<\/li>\r\n \t<li class=\"chapter standard\">Financial Markets and Business<\/li>\r\n<\/ul>\r\n<h2><strong>Module 5:\u00a0<\/strong>Legal Environment<\/h2>\r\n<ul>\r\n \t<li>Ethical Marketing Issues<\/li>\r\n \t<li>Regulatory Laws<\/li>\r\n \t<li>B2B and B2C Marketer Ethical Dilemmas<\/li>\r\n \t<li>Ensuring Ethical Marketing and Sales<\/li>\r\n \t<li>Social Responsibility Marketing Impact<\/li>\r\n<\/ul>\r\n<h2><strong>Module 6:\u00a0<\/strong>Business Ethics and Corporate Social Responsibility<\/h2>\r\n<ul>\r\n \t<li>Importance of Marketing Information<\/li>\r\n \t<li>Types of Marketing Information<\/li>\r\n \t<li>The Marketing Research Process<\/li>\r\n \t<li>Marketing Research Techniques<\/li>\r\n \t<li>Marketing Data Sources<\/li>\r\n \t<li>Customer Relationship Management (CRM) Systems<\/li>\r\n \t<li>Using Marketing Information<\/li>\r\n<\/ul>\r\n<h2><strong>Module 7:\u00a0<\/strong>Business Ownership<\/h2>\r\n<ul>\r\n \t<li>Buying Process Stages<\/li>\r\n \t<li>Low-Involvement vs. High-Involvement Decisions<\/li>\r\n \t<li>Factors Influencing Consumer Decisions<\/li>\r\n \t<li>B2B Purchasing Decisions<\/li>\r\n<\/ul>\r\n<h2><strong>Module 8:\u00a0<\/strong>Entrepreneurship<\/h2>\r\n<ul>\r\n \t<li>Defining Positioning and Differentiation<\/li>\r\n \t<li>The Positioning Process<\/li>\r\n \t<li>Developing Positioning Statements<\/li>\r\n \t<li>Repositioning<\/li>\r\n \t<li>Implementing Positioning Strategy<\/li>\r\n<\/ul>\r\n<h2><strong>Module 9:\u00a0<\/strong>Management<\/h2>\r\n<ul>\r\n \t<li>Elements of Brand<\/li>\r\n \t<li>Brand Equity<\/li>\r\n \t<li>Brand Positioning and Alignment<\/li>\r\n \t<li>Name Selection<\/li>\r\n \t<li>Packaging<\/li>\r\n \t<li>Brand Development Strategies<\/li>\r\n<\/ul>\r\n<h2><strong>Module 10:\u00a0<\/strong>Motivating Employees<\/h2>\r\n<ul>\r\n \t<li>Products and Marketing Mix<\/li>\r\n \t<li>Product Life Cycle<\/li>\r\n \t<li>Product Portfolio Management<\/li>\r\n \t<li>New Product Development Process<\/li>\r\n \t<li>Challenges for New Products<\/li>\r\n<\/ul>\r\n<h2><strong>Module 11:\u00a0<\/strong>Teamwork and Communication<\/h2>\r\n<ul>\r\n \t<li>Pricing Impact on Value of Products or Services<\/li>\r\n \t<li>Pricing Considerations<\/li>\r\n \t<li>Common Pricing Strategies<\/li>\r\n \t<li>Price Elasticity<\/li>\r\n \t<li>Competitive Bidding<\/li>\r\n<\/ul>\r\n<h2><strong>Module 12: <\/strong>Managing Processes<\/h2>\r\n<ul>\r\n \t<li>Using Channels of Distribution<\/li>\r\n \t<li>Managing Distribution Channels<\/li>\r\n \t<li>Retailers As Channels of Distribution<\/li>\r\n \t<li>Integrated Supply Chain Management and the Distribution Strategy<\/li>\r\n<\/ul>\r\n<h2><strong>Module 13:\u00a0<\/strong>Marketing Function<\/h2>\r\n<ul>\r\n \t<li>Integrated Marketing Communication (IMC) Definition<\/li>\r\n \t<li>Defining the Message<\/li>\r\n \t<li>Determining IMC Objectives and Approach<\/li>\r\n \t<li>Marketing Communication Methods<\/li>\r\n \t<li>Using IMC in the Sales Process<\/li>\r\n \t<li>Customer Relationship Management (CRM) Systems and IMC<\/li>\r\n \t<li>Measuring Marketing Communication Effectiveness<\/li>\r\n \t<li>Developing a Marketing Campaign and Budget<\/li>\r\n<\/ul>\r\n<h2><strong>Module 14:\u00a0<\/strong>Marketing Mix<\/h2>\r\n<ul>\r\n \t<li>Globalization Benefits and Challenges<\/li>\r\n \t<li>Approaches to Global Competition<\/li>\r\n \t<li>Factors Shaping the Global Marketing Environment<\/li>\r\n<\/ul>\r\n<h2><strong>Module 15:\u00a0<\/strong>Human Resource Management<\/h2>\r\n<ul>\r\n \t<li>Human Resource Management<\/li>\r\n \t<li>Human Resources and Laws<\/li>\r\n \t<li>Recruitment and Hiring<\/li>\r\n \t<li>Training, Development, and Rewards<\/li>\r\n \t<li>Termination<\/li>\r\n \t<li>HR Challenges<\/li>\r\n<\/ul>\r\n<h2><strong>Module 16:\u00a0<\/strong>Accounting and Finance<\/h2>\r\n<ul>\r\n \t<li>Elements of the Marketing Plan<\/li>\r\n \t<li>Presenting the Marketing Plan<\/li>\r\n \t<li>The Marketing Plan in Action<\/li>\r\n<\/ul>","rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-220\" src=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/143\/2018\/01\/10221445\/binoculars2.png\" alt=\"an icon of a pair of binoculars\" width=\"250\" height=\"142\" \/><\/p>\n<p>The following list shows a summary of the topics covered in this course. To see all of the course pages, visit the\u00a0<a href=\"https:\/\/courses.lumenlearning.com\/wmintrobusiness\/\" target=\"_blank\" rel=\"noopener\">Table of Contents<\/a>.<\/p>\n<h2>Module 1: Role of Business<\/h2>\n<ul>\n<li class=\"chapter standard\">What Is Business?<\/li>\n<li class=\"chapter standard\">For-Profit vs. Nonprofit<\/li>\n<li class=\"chapter standard\">Factors of Production<\/li>\n<li class=\"chapter standard\">Functional Areas<\/li>\n<li class=\"chapter standard\">Stakeholders<\/li>\n<li class=\"chapter standard\">External Forces<\/li>\n<\/ul>\n<h2>Module 2: Economic Environment<\/h2>\n<ul>\n<li class=\"chapter standard\">What Is Economics?<\/li>\n<li class=\"chapter standard\">Economic Systems<\/li>\n<li class=\"chapter standard\">Demand<\/li>\n<li class=\"chapter standard\">Supply<\/li>\n<li class=\"chapter standard\">Equilibrium<\/li>\n<li class=\"chapter standard\">Health of the Economy<\/li>\n<li class=\"chapter standard\">Economic Stages<\/li>\n<\/ul>\n<h2><strong>Module 3:\u00a0<\/strong>Global Environment<\/h2>\n<ul>\n<li class=\"chapter standard\">Globalization<\/li>\n<li class=\"chapter standard\">Measuring Global Trade<\/li>\n<li class=\"chapter standard\">Global Business Strategies<\/li>\n<li class=\"chapter standard\">Global Trade Forces<\/li>\n<li class=\"chapter standard\">Global Trade Agreements and Organizations<\/li>\n<li class=\"chapter standard\">Ethical Challenges in the Global Environment<\/li>\n<\/ul>\n<h2><strong>Module 4:\u00a0<\/strong>Financial Markets and System<\/h2>\n<ul>\n<li class=\"chapter standard\">Money<\/li>\n<li class=\"chapter standard\">Role of Banks<\/li>\n<li class=\"chapter standard\">Financial Markets and Business<\/li>\n<\/ul>\n<h2><strong>Module 5:\u00a0<\/strong>Legal Environment<\/h2>\n<ul>\n<li>Ethical Marketing Issues<\/li>\n<li>Regulatory Laws<\/li>\n<li>B2B and B2C Marketer Ethical Dilemmas<\/li>\n<li>Ensuring Ethical Marketing and Sales<\/li>\n<li>Social Responsibility Marketing Impact<\/li>\n<\/ul>\n<h2><strong>Module 6:\u00a0<\/strong>Business Ethics and Corporate Social Responsibility<\/h2>\n<ul>\n<li>Importance of Marketing Information<\/li>\n<li>Types of Marketing Information<\/li>\n<li>The Marketing Research Process<\/li>\n<li>Marketing Research Techniques<\/li>\n<li>Marketing Data Sources<\/li>\n<li>Customer Relationship Management (CRM) Systems<\/li>\n<li>Using Marketing Information<\/li>\n<\/ul>\n<h2><strong>Module 7:\u00a0<\/strong>Business Ownership<\/h2>\n<ul>\n<li>Buying Process Stages<\/li>\n<li>Low-Involvement vs. High-Involvement Decisions<\/li>\n<li>Factors Influencing Consumer Decisions<\/li>\n<li>B2B Purchasing Decisions<\/li>\n<\/ul>\n<h2><strong>Module 8:\u00a0<\/strong>Entrepreneurship<\/h2>\n<ul>\n<li>Defining Positioning and Differentiation<\/li>\n<li>The Positioning Process<\/li>\n<li>Developing Positioning Statements<\/li>\n<li>Repositioning<\/li>\n<li>Implementing Positioning Strategy<\/li>\n<\/ul>\n<h2><strong>Module 9:\u00a0<\/strong>Management<\/h2>\n<ul>\n<li>Elements of Brand<\/li>\n<li>Brand Equity<\/li>\n<li>Brand Positioning and Alignment<\/li>\n<li>Name Selection<\/li>\n<li>Packaging<\/li>\n<li>Brand Development Strategies<\/li>\n<\/ul>\n<h2><strong>Module 10:\u00a0<\/strong>Motivating Employees<\/h2>\n<ul>\n<li>Products and Marketing Mix<\/li>\n<li>Product Life Cycle<\/li>\n<li>Product Portfolio Management<\/li>\n<li>New Product Development Process<\/li>\n<li>Challenges for New Products<\/li>\n<\/ul>\n<h2><strong>Module 11:\u00a0<\/strong>Teamwork and Communication<\/h2>\n<ul>\n<li>Pricing Impact on Value of Products or Services<\/li>\n<li>Pricing Considerations<\/li>\n<li>Common Pricing Strategies<\/li>\n<li>Price Elasticity<\/li>\n<li>Competitive Bidding<\/li>\n<\/ul>\n<h2><strong>Module 12: <\/strong>Managing Processes<\/h2>\n<ul>\n<li>Using Channels of Distribution<\/li>\n<li>Managing Distribution Channels<\/li>\n<li>Retailers As Channels of Distribution<\/li>\n<li>Integrated Supply Chain Management and the Distribution Strategy<\/li>\n<\/ul>\n<h2><strong>Module 13:\u00a0<\/strong>Marketing Function<\/h2>\n<ul>\n<li>Integrated Marketing Communication (IMC) Definition<\/li>\n<li>Defining the Message<\/li>\n<li>Determining IMC Objectives and Approach<\/li>\n<li>Marketing Communication Methods<\/li>\n<li>Using IMC in the Sales Process<\/li>\n<li>Customer Relationship Management (CRM) Systems and IMC<\/li>\n<li>Measuring Marketing Communication Effectiveness<\/li>\n<li>Developing a Marketing Campaign and Budget<\/li>\n<\/ul>\n<h2><strong>Module 14:\u00a0<\/strong>Marketing Mix<\/h2>\n<ul>\n<li>Globalization Benefits and Challenges<\/li>\n<li>Approaches to Global Competition<\/li>\n<li>Factors Shaping the Global Marketing Environment<\/li>\n<\/ul>\n<h2><strong>Module 15:\u00a0<\/strong>Human Resource Management<\/h2>\n<ul>\n<li>Human Resource Management<\/li>\n<li>Human Resources and Laws<\/li>\n<li>Recruitment and Hiring<\/li>\n<li>Training, Development, and Rewards<\/li>\n<li>Termination<\/li>\n<li>HR Challenges<\/li>\n<\/ul>\n<h2><strong>Module 16:\u00a0<\/strong>Accounting and Finance<\/h2>\n<ul>\n<li>Elements of the Marketing Plan<\/li>\n<li>Presenting the Marketing Plan<\/li>\n<li>The Marketing Plan in Action<\/li>\n<\/ul>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-11179\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Original<\/div><ul class=\"citation-list\"><li>Course Contents at a Glance. <strong>Provided by<\/strong>: Lumen Learning. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><\/ul><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Shared previously<\/div><ul class=\"citation-list\"><li>Binoculars Icon. <strong>Authored by<\/strong>: Musmellow. <strong>Provided by<\/strong>: Noun Project. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"https:\/\/thenounproject.com\/term\/binoculars\/1234056\/\">https:\/\/thenounproject.com\/term\/binoculars\/1234056\/<\/a>. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section>","protected":false},"author":17533,"menu_order":2,"template":"","meta":{"_candela_citation":"[{\"type\":\"cc\",\"description\":\"Binoculars Icon\",\"author\":\"Musmellow\",\"organization\":\"Noun Project\",\"url\":\"https:\/\/thenounproject.com\/term\/binoculars\/1234056\/\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"},{\"type\":\"original\",\"description\":\"Course Contents at a Glance\",\"author\":\"\",\"organization\":\"Lumen 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