{"id":7544,"date":"2016-09-29T18:01:41","date_gmt":"2016-09-29T18:01:41","guid":{"rendered":"https:\/\/courses.lumenlearning.com\/masterybusiness2xngcxmasterspring2016\/?post_type=chapter&#038;p=7544"},"modified":"2019-01-16T23:44:17","modified_gmt":"2019-01-16T23:44:17","slug":"outcome-segmentation-and-targeting","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/wmintrobusiness\/chapter\/outcome-segmentation-and-targeting\/","title":{"raw":"Outcome: Segmentation and Targeting","rendered":"Outcome: Segmentation and Targeting"},"content":{"raw":"<h2>What you'll learn to do: explain the role\u00a0of segmentation and targeting in marketing<\/h2>\r\nSegmentation and targeting answer a basic question: <em>Who am I trying to reach?<\/em>\u00a0In this section, first we will focus on why segmentation and targeting are so important. Then we will discuss how to conduct segmentation and targeting and use these tools\u00a0to guide marketing activity.\r\n\r\nThe specific things you\u2019ll learn in this section include the following:\r\n<ul>\r\n \t<li style=\"font-weight: 400;\">Explain the concepts of segmentation and targeting<\/li>\r\n \t<li style=\"font-weight: 400;\">Explain how segmentation and targeting relate to marketing strategy<\/li>\r\n \t<li style=\"font-weight: 400;\">Explain the process and goal of market research<\/li>\r\n \t<li style=\"font-weight: 400;\">Explain how market research helps marketers validate\u00a0their target\u00a0markets<\/li>\r\n<\/ul>","rendered":"<h2>What you&#8217;ll learn to do: explain the role\u00a0of segmentation and targeting in marketing<\/h2>\n<p>Segmentation and targeting answer a basic question: <em>Who am I trying to reach?<\/em>\u00a0In this section, first we will focus on why segmentation and targeting are so important. Then we will discuss how to conduct segmentation and targeting and use these tools\u00a0to guide marketing activity.<\/p>\n<p>The specific things you\u2019ll learn in this section include the following:<\/p>\n<ul>\n<li style=\"font-weight: 400;\">Explain the concepts of segmentation and targeting<\/li>\n<li style=\"font-weight: 400;\">Explain how segmentation and targeting relate to marketing strategy<\/li>\n<li style=\"font-weight: 400;\">Explain the process and goal of market research<\/li>\n<li style=\"font-weight: 400;\">Explain how market research helps marketers validate\u00a0their target\u00a0markets<\/li>\n<\/ul>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-7544\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Original<\/div><ul class=\"citation-list\"><li>Outcome: Segmentation and Targeting. <strong>Authored by<\/strong>: Linda Williams and Lumen Learning. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section>","protected":false},"author":26,"menu_order":9,"template":"","meta":{"_candela_citation":"[{\"type\":\"original\",\"description\":\"Outcome: Segmentation and Targeting\",\"author\":\"Linda Williams and Lumen Learning\",\"organization\":\"\",\"url\":\"\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"}]","CANDELA_OUTCOMES_GUID":"","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-7544","chapter","type-chapter","status-publish","hentry"],"part":7046,"_links":{"self":[{"href":"https:\/\/courses.lumenlearning.com\/wmintrobusiness\/wp-json\/pressbooks\/v2\/chapters\/7544","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lumenlearning.com\/wmintrobusiness\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/courses.lumenlearning.com\/wmintrobusiness\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wmintrobusiness\/wp-json\/wp\/v2\/users\/26"}],"version-history":[{"count":8,"href":"https:\/\/courses.lumenlearning.com\/wmintrobusiness\/wp-json\/pressbooks\/v2\/chapters\/7544\/revisions"}],"predecessor-version":[{"id":10673,"href":"https:\/\/courses.lumenlearning.com\/wmintrobusiness\/wp-json\/pressbooks\/v2\/chapters\/7544\/revisions\/10673"}],"part":[{"href":"https:\/\/courses.lumenlearning.com\/wmintrobusiness\/wp-json\/pressbooks\/v2\/parts\/7046"}],"metadata":[{"href":"https:\/\/courses.lumenlearning.com\/wmintrobusiness\/wp-json\/pressbooks\/v2\/chapters\/7544\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/courses.lumenlearning.com\/wmintrobusiness\/wp-json\/wp\/v2\/media?parent=7544"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wmintrobusiness\/wp-json\/pressbooks\/v2\/chapter-type?post=7544"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wmintrobusiness\/wp-json\/wp\/v2\/contributor?post=7544"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wmintrobusiness\/wp-json\/wp\/v2\/license?post=7544"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}