{"id":7593,"date":"2016-09-29T20:29:15","date_gmt":"2016-09-29T20:29:15","guid":{"rendered":"https:\/\/courses.lumenlearning.com\/masterybusiness2xngcxmasterspring2016\/?post_type=chapter&#038;p=7593"},"modified":"2019-01-05T01:41:53","modified_gmt":"2019-01-05T01:41:53","slug":"outcome-place-distribution-channels","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/wmintrobusiness\/chapter\/outcome-place-distribution-channels\/","title":{"raw":"Outcome: Place: Distribution Channels","rendered":"Outcome: Place: Distribution Channels"},"content":{"raw":"<h2>What you'll learn to do:\u00a0explain common product distribution strategies and how organizations use them<\/h2>\r\nDistribution channels\u2014which is\u00a0\"place\" in the four Ps\u2014cover all the activities needed\u00a0to transfer the ownership of goods and move them\u00a0from the point of production to the point of consumption. In this section you'll learn more about distribution channels and some of the common\u00a0strategies companies use to take advantage of them.\r\n\r\nThe specific things you\u2019ll learn in this section include the following:\r\n<ul>\r\n \t<li style=\"font-weight: 400;\">List the characteristics and flows of a distribution channel<\/li>\r\n \t<li style=\"font-weight: 400;\">Describe the channel partners that support distribution channels<\/li>\r\n \t<li style=\"font-weight: 400;\">Explain the role of wholesale intermediaries<\/li>\r\n \t<li style=\"font-weight: 400;\">Describe the different types of retailers businesses use to distribute products<\/li>\r\n \t<li style=\"font-weight: 400;\">Differentiate between supply chains and distribution channels<\/li>\r\n<\/ul>","rendered":"<h2>What you&#8217;ll learn to do:\u00a0explain common product distribution strategies and how organizations use them<\/h2>\n<p>Distribution channels\u2014which is\u00a0&#8220;place&#8221; in the four Ps\u2014cover all the activities needed\u00a0to transfer the ownership of goods and move them\u00a0from the point of production to the point of consumption. In this section you&#8217;ll learn more about distribution channels and some of the common\u00a0strategies companies use to take advantage of them.<\/p>\n<p>The specific things you\u2019ll learn in this section include the following:<\/p>\n<ul>\n<li style=\"font-weight: 400;\">List the characteristics and flows of a distribution channel<\/li>\n<li style=\"font-weight: 400;\">Describe the channel partners that support distribution channels<\/li>\n<li style=\"font-weight: 400;\">Explain the role of wholesale intermediaries<\/li>\n<li style=\"font-weight: 400;\">Describe the different types of retailers businesses use to distribute products<\/li>\n<li style=\"font-weight: 400;\">Differentiate between supply chains and distribution channels<\/li>\n<\/ul>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-7593\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Original<\/div><ul class=\"citation-list\"><li>Outcome: Place: Distribution Channels. <strong>Authored by<\/strong>: Linda Williams and Lumen Learning. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section>","protected":false},"author":26,"menu_order":15,"template":"","meta":{"_candela_citation":"[{\"type\":\"original\",\"description\":\"Outcome: Place: Distribution Channels\",\"author\":\"Linda Williams and Lumen Learning\",\"organization\":\"\",\"url\":\"\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"}]","CANDELA_OUTCOMES_GUID":"","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-7593","chapter","type-chapter","status-publish","hentry"],"part":10800,"_links":{"self":[{"href":"https:\/\/courses.lumenlearning.com\/wmintrobusiness\/wp-json\/pressbooks\/v2\/chapters\/7593","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lumenlearning.com\/wmintrobusiness\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/courses.lumenlearning.com\/wmintrobusiness\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wmintrobusiness\/wp-json\/wp\/v2\/users\/26"}],"version-history":[{"count":12,"href":"https:\/\/courses.lumenlearning.com\/wmintrobusiness\/wp-json\/pressbooks\/v2\/chapters\/7593\/revisions"}],"predecessor-version":[{"id":10679,"href":"https:\/\/courses.lumenlearning.com\/wmintrobusiness\/wp-json\/pressbooks\/v2\/chapters\/7593\/revisions\/10679"}],"part":[{"href":"https:\/\/courses.lumenlearning.com\/wmintrobusiness\/wp-json\/pressbooks\/v2\/parts\/10800"}],"metadata":[{"href":"https:\/\/courses.lumenlearning.com\/wmintrobusiness\/wp-json\/pressbooks\/v2\/chapters\/7593\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/courses.lumenlearning.com\/wmintrobusiness\/wp-json\/wp\/v2\/media?parent=7593"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wmintrobusiness\/wp-json\/pressbooks\/v2\/chapter-type?post=7593"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wmintrobusiness\/wp-json\/wp\/v2\/contributor?post=7593"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wmintrobusiness\/wp-json\/wp\/v2\/license?post=7593"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}