{"id":7604,"date":"2016-09-29T23:30:01","date_gmt":"2016-09-29T23:30:01","guid":{"rendered":"https:\/\/courses.lumenlearning.com\/masterybusiness2xngcxmasterspring2016\/?post_type=chapter&#038;p=7604"},"modified":"2019-01-05T01:41:54","modified_gmt":"2019-01-05T01:41:54","slug":"outcome-promotion","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/wmintrobusiness\/chapter\/outcome-promotion\/","title":{"raw":"Outcome: Promotion: Integrated Marketing Communication (IMC)","rendered":"Outcome: Promotion: Integrated Marketing Communication (IMC)"},"content":{"raw":"<h2>What you'll learn to do:\u00a0explain how organizations use integrated marketing communication (IMC) to support their marketing strategies<\/h2>\r\nThe readings in this section cover seven different\u00a0marketing communication methods that are commonly used today. This section will help you become familiar with each method, common tools associated with each method, and the\u00a0advantages and disadvantages of each one.\r\n<div id=\"post-7593\" class=\"type-1 post-7593 chapter type-chapter status-publish hentry\">\r\n<div class=\"entry-content\">\r\n\r\nThe specific things you\u2019ll learn in this section include the following:\r\n<ul>\r\n \t<li style=\"font-weight: 400;\">Explain integrated marketing communication (IMC)<\/li>\r\n \t<li style=\"font-weight: 400;\">Explain the promotion mix<\/li>\r\n \t<li style=\"font-weight: 400;\">Describe common marketing communication methods, including their advantages and disadvantages<\/li>\r\n \t<li style=\"font-weight: 400;\">Explain how organizations use IMC to support their marketing strategies<\/li>\r\n<\/ul>\r\n<\/div>\r\n<\/div>\r\n<section>\r\n<div class=\"post-citations sidebar\"><\/div>\r\n<\/section>","rendered":"<h2>What you&#8217;ll learn to do:\u00a0explain how organizations use integrated marketing communication (IMC) to support their marketing strategies<\/h2>\n<p>The readings in this section cover seven different\u00a0marketing communication methods that are commonly used today. This section will help you become familiar with each method, common tools associated with each method, and the\u00a0advantages and disadvantages of each one.<\/p>\n<div id=\"post-7593\" class=\"type-1 post-7593 chapter type-chapter status-publish hentry\">\n<div class=\"entry-content\">\n<p>The specific things you\u2019ll learn in this section include the following:<\/p>\n<ul>\n<li style=\"font-weight: 400;\">Explain integrated marketing communication (IMC)<\/li>\n<li style=\"font-weight: 400;\">Explain the promotion mix<\/li>\n<li style=\"font-weight: 400;\">Describe common marketing communication methods, including their advantages and disadvantages<\/li>\n<li style=\"font-weight: 400;\">Explain how organizations use IMC to support their marketing strategies<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<section>\n<div class=\"post-citations sidebar\"><\/div>\n<\/section>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-7604\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Original<\/div><ul class=\"citation-list\"><li>Outcome: Promotion: Integrated Marketing Communication (IMC). <strong>Provided by<\/strong>: Lumen Learning. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section>","protected":false},"author":26,"menu_order":22,"template":"","meta":{"_candela_citation":"[{\"type\":\"original\",\"description\":\"Outcome: Promotion: Integrated Marketing Communication (IMC)\",\"author\":\"\",\"organization\":\"Lumen Learning\",\"url\":\"\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"}]","CANDELA_OUTCOMES_GUID":"","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-7604","chapter","type-chapter","status-publish","hentry"],"part":10800,"_links":{"self":[{"href":"https:\/\/courses.lumenlearning.com\/wmintrobusiness\/wp-json\/pressbooks\/v2\/chapters\/7604","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lumenlearning.com\/wmintrobusiness\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/courses.lumenlearning.com\/wmintrobusiness\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wmintrobusiness\/wp-json\/wp\/v2\/users\/26"}],"version-history":[{"count":9,"href":"https:\/\/courses.lumenlearning.com\/wmintrobusiness\/wp-json\/pressbooks\/v2\/chapters\/7604\/revisions"}],"predecessor-version":[{"id":10681,"href":"https:\/\/courses.lumenlearning.com\/wmintrobusiness\/wp-json\/pressbooks\/v2\/chapters\/7604\/revisions\/10681"}],"part":[{"href":"https:\/\/courses.lumenlearning.com\/wmintrobusiness\/wp-json\/pressbooks\/v2\/parts\/10800"}],"metadata":[{"href":"https:\/\/courses.lumenlearning.com\/wmintrobusiness\/wp-json\/pressbooks\/v2\/chapters\/7604\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/courses.lumenlearning.com\/wmintrobusiness\/wp-json\/wp\/v2\/media?parent=7604"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wmintrobusiness\/wp-json\/pressbooks\/v2\/chapter-type?post=7604"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wmintrobusiness\/wp-json\/wp\/v2\/contributor?post=7604"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wmintrobusiness\/wp-json\/wp\/v2\/license?post=7604"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}