What you’ll learn to do: define brand and the role of branding strategies in creating a successful product or business

This is NOT the kind of branding you will learn about in this part of the module!  However, in the same way that cowboys brand livestock to identify them as belonging to their herd, companies brand their products so consumers can identify who “owns” them.  If you walk through a parking lot at school, work, or the local mall, chances are good that you could identify all the car brands just by looking at hood emblems. When you spot someone with a “swoosh” on her T-shirt, you probably already know she’s wearing Nike-brand apparel without even asking. How is it possible to know so much just by looking at an image or a shape? The answer is branding!

LEARNING ACTIVITIES

The learning activities for this section include:

• Reading: Branding
• Self Check: Branding

Take time to review and reflect on this activity in order to improve your performance on the assessment for this section.