What you’ll learn to do: identify the characteristics of an entrepreneur and explain how these characteristics contribute to business success

What distinguishes people like Jeff Bezos, Mark Zuckerberg, and Steve Jobs from the rest of us? What is it about them that made them take on the challenge of starting their own business? What we know from extensive research is that entrepreneurs share a common set of traits or personality characteristics such as being driven, self-motivated, and possessing a high tolerance for risk. In this section we will look more closely at what makes an entrepreneur, and then you can decide if you possess some of those characteristics.

LEARNING ACTIVITIES

The learning activities for this section include:

• Reading: What Is an Entrepreneur?
• Reading: Why Start Your Own Business?
• Self Check: Characteristics of Entrepreneurs

Take time to review and reflect on each of these activities in order to improve your performance on the assessment for this section.