What you’ll learn to do: explain pricing strategies for new and existing products

What determines the price you pay for products, goods, and services? Is it just that the price is the price? The answer to that is both yes and no. In fact, the price that companies charge for their products is the result of a well-planned strategy that uses price as an important component of the overall marketing mix.  In this section you’ll learn about a variety of pricing strategies that companies can use to achieve their financial goals.

LEARNING ACTIVITIES

The learning activities for this section include:

• Reading: Introduction to Product Pricing
• Self Check: Pricing Strategies

Take time to review and reflect on this activity in order to improve your performance on the assessment for this section.