{"id":360,"date":"2015-04-21T20:36:26","date_gmt":"2015-04-21T20:36:26","guid":{"rendered":"https:\/\/courses.candelalearning.com\/masterybusiness1xngcxmaster\/?post_type=chapter&#038;p=360"},"modified":"2015-07-11T23:14:12","modified_gmt":"2015-07-11T23:14:12","slug":"mergers-and-acquisitions","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/wmintrobusinessx51xmaster\/chapter\/mergers-and-acquisitions\/","title":{"raw":"Outcome: Mergers and Acquisitions","rendered":"Outcome: Mergers and Acquisitions"},"content":{"raw":"<h2>What you\u2019ll learn to do:\u00a0explain how a business can expand market share and diversify through mergers and acquisitions<\/h2>\r\nSo, how do businesses grow once they have been established? If you are a franchisee, you could purchase more locations and own an entire chain of franchise businesses. If, however, you are a \"home-grown\" business, opening additional locations or going through the start-up process again can be a real barrier to expansion. One way that businesses both small and large can expand is through the process of mergers and acquisitions.\r\n\r\nConsider the case of a small craft-beer company that\u00a0has a very popular but distinct product line. If a large brand-name beer company wants to expand and begin selling a microbrew, it\u00a0can just \"acquire\" the brand it\u00a0wants instead of starting a\u00a0microbrewery from scratch (which is expensive). But what about the small craft-beer company, with its popular and distinctive product line? Do all\u00a0small businesses want to merge or be acquired, even though it might mean more money and growth? The following video gives you a glimpse into one such entrepreneur and his thoughts on the topic.\r\n\r\nhttps:\/\/youtu.be\/h6Wu4UQw1dY\r\n<h3>LEARNING ACTIVITIES<\/h3>\r\nThe learning activities for this section include:\r\n<ul>\r\n\t<li>Reading: Mergers and Acquisitions<\/li>\r\n\t<li>Self Check: Mergers and Acquisitions<\/li>\r\n<\/ul>\r\nTake time to review and reflect on this activity\u00a0in order to improve your performance on the assessment for this section.","rendered":"<h2>What you\u2019ll learn to do:\u00a0explain how a business can expand market share and diversify through mergers and acquisitions<\/h2>\n<p>So, how do businesses grow once they have been established? If you are a franchisee, you could purchase more locations and own an entire chain of franchise businesses. If, however, you are a &#8220;home-grown&#8221; business, opening additional locations or going through the start-up process again can be a real barrier to expansion. One way that businesses both small and large can expand is through the process of mergers and acquisitions.<\/p>\n<p>Consider the case of a small craft-beer company that\u00a0has a very popular but distinct product line. If a large brand-name beer company wants to expand and begin selling a microbrew, it\u00a0can just &#8220;acquire&#8221; the brand it\u00a0wants instead of starting a\u00a0microbrewery from scratch (which is expensive). But what about the small craft-beer company, with its popular and distinctive product line? Do all\u00a0small businesses want to merge or be acquired, even though it might mean more money and growth? The following video gives you a glimpse into one such entrepreneur and his thoughts on the topic.<\/p>\n<p><iframe loading=\"lazy\" id=\"oembed-1\" title=\"Craft Beer vs Consolidation\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/h6Wu4UQw1dY?feature=oembed&#38;rel=0\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3>LEARNING ACTIVITIES<\/h3>\n<p>The learning activities for this section include:<\/p>\n<ul>\n<li>Reading: Mergers and Acquisitions<\/li>\n<li>Self Check: Mergers and Acquisitions<\/li>\n<\/ul>\n<p>Take time to review and reflect on this activity\u00a0in order to improve your performance on the assessment for this section.<\/p>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-360\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Original<\/div><ul class=\"citation-list\"><li><strong>Authored by<\/strong>: Linda Williams and Lumen Learning. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><\/ul><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Shared previously<\/div><ul class=\"citation-list\"><li>Craft Beer vs. Consolidation. <strong>Provided by<\/strong>: BBC. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"https:\/\/youtu.be\/h6Wu4UQw1dY\">https:\/\/youtu.be\/h6Wu4UQw1dY<\/a>. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by-nc-nd\/4.0\/\">CC BY-NC-ND: Attribution-NonCommercial-NoDerivatives <\/a><\/em><\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section>","protected":false},"author":78,"menu_order":10,"template":"","meta":{"_candela_citation":"[{\"type\":\"original\",\"description\":\"\",\"author\":\"Linda Williams and Lumen Learning\",\"organization\":\"\",\"url\":\"\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"},{\"type\":\"cc\",\"description\":\"Craft Beer vs. Consolidation\",\"author\":\"\",\"organization\":\"BBC\",\"url\":\"https:\/\/youtu.be\/h6Wu4UQw1dY\",\"project\":\"\",\"license\":\"cc-by-nc-nd\",\"license_terms\":\"\"}]","CANDELA_OUTCOMES_GUID":"8a5a17dd-0db9-447b-8734-314bfb893bec","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-360","chapter","type-chapter","status-publish","hentry"],"part":86,"_links":{"self":[{"href":"https:\/\/courses.lumenlearning.com\/wmintrobusinessx51xmaster\/wp-json\/pressbooks\/v2\/chapters\/360","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lumenlearning.com\/wmintrobusinessx51xmaster\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/courses.lumenlearning.com\/wmintrobusinessx51xmaster\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wmintrobusinessx51xmaster\/wp-json\/wp\/v2\/users\/78"}],"version-history":[{"count":15,"href":"https:\/\/courses.lumenlearning.com\/wmintrobusinessx51xmaster\/wp-json\/pressbooks\/v2\/chapters\/360\/revisions"}],"predecessor-version":[{"id":5075,"href":"https:\/\/courses.lumenlearning.com\/wmintrobusinessx51xmaster\/wp-json\/pressbooks\/v2\/chapters\/360\/revisions\/5075"}],"part":[{"href":"https:\/\/courses.lumenlearning.com\/wmintrobusinessx51xmaster\/wp-json\/pressbooks\/v2\/parts\/86"}],"metadata":[{"href":"https:\/\/courses.lumenlearning.com\/wmintrobusinessx51xmaster\/wp-json\/pressbooks\/v2\/chapters\/360\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/courses.lumenlearning.com\/wmintrobusinessx51xmaster\/wp-json\/wp\/v2\/media?parent=360"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wmintrobusinessx51xmaster\/wp-json\/pressbooks\/v2\/chapter-type?post=360"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wmintrobusinessx51xmaster\/wp-json\/wp\/v2\/contributor?post=360"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wmintrobusinessx51xmaster\/wp-json\/wp\/v2\/license?post=360"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}