{"id":505,"date":"2015-04-21T22:43:06","date_gmt":"2015-04-21T22:43:06","guid":{"rendered":"https:\/\/courses.candelalearning.com\/masterybusiness1xngcxmaster\/?post_type=chapter&#038;p=505"},"modified":"2015-07-11T23:44:07","modified_gmt":"2015-07-11T23:44:07","slug":"pricing-strategies","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/wmintrobusinessx51xmaster\/chapter\/pricing-strategies\/","title":{"raw":"Outcome: Pricing Strategies","rendered":"Outcome: Pricing Strategies"},"content":{"raw":"<h2>What you\u2019ll learn to do:\u00a0explain pricing strategies for new and existing products<\/h2>\r\nWhat determines the price you pay\u00a0for products, goods, and services? Is it just that the price is the price? The answer to that is both yes and no. In fact, the price that companies charge for their products is the result of a well-planned strategy that uses price as an important component of the overall\u00a0marketing mix. \u00a0In this section you'll learn\u00a0about a\u00a0variety of pricing strategies that companies can use to achieve their financial goals.\r\n<h3>LEARNING ACTIVITIES<\/h3>\r\nThe learning activities for this section include:\r\n<ul>\r\n\t<li>Reading: Introduction to Product Pricing<\/li>\r\n\t<li>Self Check: Pricing Strategies<\/li>\r\n<\/ul>\r\nTake time to review and reflect on this activity\u00a0in order to improve your performance on the assessment for this section.","rendered":"<h2>What you\u2019ll learn to do:\u00a0explain pricing strategies for new and existing products<\/h2>\n<p>What determines the price you pay\u00a0for products, goods, and services? Is it just that the price is the price? The answer to that is both yes and no. In fact, the price that companies charge for their products is the result of a well-planned strategy that uses price as an important component of the overall\u00a0marketing mix. \u00a0In this section you&#8217;ll learn\u00a0about a\u00a0variety of pricing strategies that companies can use to achieve their financial goals.<\/p>\n<h3>LEARNING ACTIVITIES<\/h3>\n<p>The learning activities for this section include:<\/p>\n<ul>\n<li>Reading: Introduction to Product Pricing<\/li>\n<li>Self Check: Pricing Strategies<\/li>\n<\/ul>\n<p>Take time to review and reflect on this activity\u00a0in order to improve your performance on the assessment for this section.<\/p>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-505\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Original<\/div><ul class=\"citation-list\"><li><strong>Authored by<\/strong>: Linda Williams and Lumen Learning. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section>","protected":false},"author":78,"menu_order":18,"template":"","meta":{"_candela_citation":"[{\"type\":\"original\",\"description\":\"\",\"author\":\"Linda Williams and Lumen Learning\",\"organization\":\"\",\"url\":\"\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"}]","CANDELA_OUTCOMES_GUID":"4536e44a-b1cb-4225-a306-d0df6d54e4c9","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-505","chapter","type-chapter","status-publish","hentry"],"part":92,"_links":{"self":[{"href":"https:\/\/courses.lumenlearning.com\/wmintrobusinessx51xmaster\/wp-json\/pressbooks\/v2\/chapters\/505","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lumenlearning.com\/wmintrobusinessx51xmaster\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/courses.lumenlearning.com\/wmintrobusinessx51xmaster\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wmintrobusinessx51xmaster\/wp-json\/wp\/v2\/users\/78"}],"version-history":[{"count":16,"href":"https:\/\/courses.lumenlearning.com\/wmintrobusinessx51xmaster\/wp-json\/pressbooks\/v2\/chapters\/505\/revisions"}],"predecessor-version":[{"id":5128,"href":"https:\/\/courses.lumenlearning.com\/wmintrobusinessx51xmaster\/wp-json\/pressbooks\/v2\/chapters\/505\/revisions\/5128"}],"part":[{"href":"https:\/\/courses.lumenlearning.com\/wmintrobusinessx51xmaster\/wp-json\/pressbooks\/v2\/parts\/92"}],"metadata":[{"href":"https:\/\/courses.lumenlearning.com\/wmintrobusinessx51xmaster\/wp-json\/pressbooks\/v2\/chapters\/505\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/courses.lumenlearning.com\/wmintrobusinessx51xmaster\/wp-json\/wp\/v2\/media?parent=505"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wmintrobusinessx51xmaster\/wp-json\/pressbooks\/v2\/chapter-type?post=505"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wmintrobusinessx51xmaster\/wp-json\/wp\/v2\/contributor?post=505"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wmintrobusinessx51xmaster\/wp-json\/wp\/v2\/license?post=505"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}