{"id":506,"date":"2015-04-21T22:43:16","date_gmt":"2015-04-21T22:43:16","guid":{"rendered":"https:\/\/courses.candelalearning.com\/masterybusiness1xngcxmaster\/?post_type=chapter&p=506"},"modified":"2015-07-15T06:01:59","modified_gmt":"2015-07-15T06:01:59","slug":"product-distribution-strategies","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/wmintrobusinessx51xmaster\/chapter\/product-distribution-strategies\/","title":{"raw":"Outcome: Product Distribution Strategies","rendered":"Outcome: Product Distribution Strategies"},"content":{"raw":"

What you\u2019ll learn to do:\u00a0explain product distribution strategies and how they contribute to business success<\/h2>\r\n\"A<\/a>\r\n\r\nIf you lived during the Middle Ages and managed to avoid dying from\u00a0the plague, chances are that you\u00a0met your daily needs by walking around your village going to\u00a0the butcher, the baker, and the candlestick maker. You didn't, that is, drive to a shopping mall twenty\u00a0miles away. The reason for the close proximity of consumers and producers was that businesses had not yet discovered ways of moving their goods beyond\u00a0the local village and connecting them with potential buyers. In short, they lacked product distribution strategies. In today's competitive marketplace, effective distribution strategies can mean the difference between success and failure. If one baker is out of apple pies, the customer\u00a0can go elsewhere and choose from dozens or even hundreds more (which wasn't the case in medieval times). \u00a0In this section we'll look more closely at the \"place\" component of the four Ps.\r\n

LEARNING ACTIVITIES<\/h3>\r\nThe learning activities for this section include:\r\n