{"id":508,"date":"2015-04-21T22:43:31","date_gmt":"2015-04-21T22:43:31","guid":{"rendered":"https:\/\/courses.candelalearning.com\/masterybusiness1xngcxmaster\/?post_type=chapter&#038;p=508"},"modified":"2015-07-11T23:44:32","modified_gmt":"2015-07-11T23:44:32","slug":"social-media-marketing","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/wmintrobusinessx51xmaster\/chapter\/social-media-marketing\/","title":{"raw":"Outcome: Social Media Marketing","rendered":"Outcome: Social Media Marketing"},"content":{"raw":"<h2>What you\u2019ll learn to do:\u00a0describe social media marketing, its advantages and disadvantages<\/h2>\r\nSocial media has changed the way that businesses sell, promote, and deliver their goods and services in ways\u00a0that no one could have predicted ten years ago. Regardless of your level of involvement with social media, companies are using information gathered from these sources to target advertising, design promotions, and even create new products in almost real time. \u00a0Social media is not the answer to all marketing woes, and although it brings great benefit to both the consumer and the company, there is an upside and downside to this communication approach that businesses need to realize. In this section you'll learn more about the social media marketing revolution and then have a look at what social media reveals to marketers about you!\r\n<h3>LEARNING ACTIVITIES<\/h3>\r\nThe learning activities for this section include:\r\n<ul>\r\n\t<li>Reading: Introduction to Social Media Marketing<\/li>\r\n\t<li>Video: How Social Media Reveals the Hidden You<\/li>\r\n\t<li>Self Check: Social Media Marketing<\/li>\r\n<\/ul>\r\nTake time to review and reflect on each of these activities in order to improve your performance on the assessment for this section.","rendered":"<h2>What you\u2019ll learn to do:\u00a0describe social media marketing, its advantages and disadvantages<\/h2>\n<p>Social media has changed the way that businesses sell, promote, and deliver their goods and services in ways\u00a0that no one could have predicted ten years ago. Regardless of your level of involvement with social media, companies are using information gathered from these sources to target advertising, design promotions, and even create new products in almost real time. \u00a0Social media is not the answer to all marketing woes, and although it brings great benefit to both the consumer and the company, there is an upside and downside to this communication approach that businesses need to realize. In this section you&#8217;ll learn more about the social media marketing revolution and then have a look at what social media reveals to marketers about you!<\/p>\n<h3>LEARNING ACTIVITIES<\/h3>\n<p>The learning activities for this section include:<\/p>\n<ul>\n<li>Reading: Introduction to Social Media Marketing<\/li>\n<li>Video: How Social Media Reveals the Hidden You<\/li>\n<li>Self Check: Social Media Marketing<\/li>\n<\/ul>\n<p>Take time to review and reflect on each of these activities in order to improve your performance on the assessment for this section.<\/p>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-508\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Original<\/div><ul class=\"citation-list\"><li><strong>Authored by<\/strong>: Linda Williams and Lumen Learning. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section>","protected":false},"author":78,"menu_order":24,"template":"","meta":{"_candela_citation":"[{\"type\":\"original\",\"description\":\"\",\"author\":\"Linda Williams and Lumen Learning\",\"organization\":\"\",\"url\":\"\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"}]","CANDELA_OUTCOMES_GUID":"6db15b50-54d8-41fb-97c1-d856bdb06280","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-508","chapter","type-chapter","status-publish","hentry"],"part":92,"_links":{"self":[{"href":"https:\/\/courses.lumenlearning.com\/wmintrobusinessx51xmaster\/wp-json\/pressbooks\/v2\/chapters\/508","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lumenlearning.com\/wmintrobusinessx51xmaster\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/courses.lumenlearning.com\/wmintrobusinessx51xmaster\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wmintrobusinessx51xmaster\/wp-json\/wp\/v2\/users\/78"}],"version-history":[{"count":16,"href":"https:\/\/courses.lumenlearning.com\/wmintrobusinessx51xmaster\/wp-json\/pressbooks\/v2\/chapters\/508\/revisions"}],"predecessor-version":[{"id":5131,"href":"https:\/\/courses.lumenlearning.com\/wmintrobusinessx51xmaster\/wp-json\/pressbooks\/v2\/chapters\/508\/revisions\/5131"}],"part":[{"href":"https:\/\/courses.lumenlearning.com\/wmintrobusinessx51xmaster\/wp-json\/pressbooks\/v2\/parts\/92"}],"metadata":[{"href":"https:\/\/courses.lumenlearning.com\/wmintrobusinessx51xmaster\/wp-json\/pressbooks\/v2\/chapters\/508\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/courses.lumenlearning.com\/wmintrobusinessx51xmaster\/wp-json\/wp\/v2\/media?parent=508"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wmintrobusinessx51xmaster\/wp-json\/pressbooks\/v2\/chapter-type?post=508"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wmintrobusinessx51xmaster\/wp-json\/wp\/v2\/contributor?post=508"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wmintrobusinessx51xmaster\/wp-json\/wp\/v2\/license?post=508"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}