Assignment: Visual Media

Everyday we encounter hundreds to thousands of visual images. Why do some images stick in our minds while others just get glossed over? Color, positioning, patterns, and repetition are all features that can be engineered to convey a message to your audience. Images play an important role in persuading an audience with your particular message. A downside to visual media is that they can be interpreted in various ways based on people’s history and experiences.

Analyzing the design components of an image is helpful when you need to create a logo to convey a message for your own business needs.

Creating a Personal Brand

If you were represented as a logo, what would you look like? Your task is to design a logo using your initials or parts of your name. The logo must visually communicate something about you or represent you.

Ask yourself: What do I want to communicate about my personality? What shapes, forms, fonts, etc. will help to visually communicate me as a person if I was to imagine myself as ‘brand’? You can use any digital design tool or hand draw your logo. You don’t have to be an artist!

There are two parts to this assignment:

  1. Create two copies of your logo on in color and a grayscale version.
  2. Write a short summary of at least 200 words describing your process of creating this logo. Analyze the choices you made in the final version and why you chose to create what you did to create your logo. Discuss why you chose to design a particular log by describing the shape, your use of colors, and your reasons for any revisions.

Assignment Resources

Grading Rubric

Criteria Not Evident Developing Exemplary Points
Turn in short summary essay 0 pts
Essay not provided
5 pts
Essay does not meet minimum word requirements
10 pts
Essay is at least 200 words and describes the design process of the logo
10 pts
Submit color copy of logo 0 pts
Color logo not provided
5 pts
Logo does not communicate the ideas described in the essay
10 pts
Logo communicates ideas described in the essay and is simple enough to be a logo
10 pts
Submit grayscale copy of logo 0 pts
Grayscale logo not provided
2 pts
Logo does not communicate the ideas described in the essay
5 pts
Logo communicates ideas described in the essay and is simple enough to be a logo
5 pts
Total: 25 pts