Course Contents at a Glance

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The following list shows the chapter-level topics and assignments for the course. To see all of the course pages, visit theĀ Table of Contents.

Module 1: Role of Business

  • Getting Down to Business
  • Profits and Purpose
  • Factors of Production
  • Functional Areas of Business
  • Business Stakeholders
  • External Forces

Module 2: Economic Environment

  • What Is Economics?
  • Economic Systems
  • The Law of Demand
  • The Law of Supply
  • Equilibrium
  • Health of the Economy
  • Stages of the Economy

Module 3: Global Environment

  • Globalization
  • Measuring Global Trade
  • Global Business Strategies
  • Global Trade Forces
  • Global Trade Agreements and Organizations

Module 4: Financial Markets and System

  • Money
  • Banks
  • Capital

Module 5: Legal Environment

  • The Meaning and Purposes of Law
  • Statutory vs. Common Law
  • Tort Law, Liability, and Damages
  • Intellectual Property
  • Warranties
  • Contracts
  • Consumer Protection and Antitrust Laws

Module 6: Business Ethics and Corporate Social Responsibility

  • Ethical and Legal Behavior
  • Building Business Ethics
  • Ethical Challenges
  • Corporate Social Responsibility

Module 7: Business Ownership

  • Choosing an Organizational Type
  • Sole Proprietorships
  • Partnerships
  • Corporations
  • Hybrid Forms of Ownership
  • Franchises
  • Mergers and Acquisitions

Module 8: Entrepreneurship

  • Small Business
  • Entrepreneurs
  • Pros and Cons of Owning a Small Business
  • Ten Steps to Starting a Business
  • Create Your Business Plan

Module 9: Management

  • Managers
  • Management Theory
  • Planning
  • Organizing
  • Leading
  • Controlling

Module 10: Motivating Employees

  • The Hawthorne Studies
  • Need-Based Theories
  • Process-Based Theories
  • Theory X, Theory Y, and Theory Z
  • Motivational Strategies

Module 11: Teamwork and Communication

  • Teams
  • Team Development and Success
  • Effective Communication and Barriers
  • Communication Channels, Flows, Networks
  • Electronic Communication

Module 12: Managing Processes

  • Operations Management
  • Production Processes
  • Mining, Warehousing, and Sharing Data
  • Production Planning
  • New Technologies
  • Supply Chain Management and Logistics
  • Producing for Quality

Module 13: Marketing Function

  • The Role of Customers in Marketing
  • Segmentation and Targeting
  • The Marketing Mix

Module 14: Marketing Mix

  • Product Marketing
  • Pricing Strategies
  • Place: Distribution Channels
  • Promotion: Integrated Marketing Communication (IMC)

Module 15: Human Resource Management

  • Human Resource Management
  • Employment Legislation
  • Recruitment and Hiring
  • Training, Development, and Rewards
  • Terminations
  • HR Challenges

Module 16: Accounting and Finance

  • What Is Accounting?
  • Financial Statements
  • The Break-Even Point
  • Financial Ratio Analysis
  • Ethics in Accounting