Discussion: Gender

STEP 1: Find a company that advertises the same product to different genders in distinct ways. For example, look for clothing brands, beer companies, body care products, condoms, razors, energy drinks, health products, etc.

STEP 2: Post the two different ads or links to the ads in the discussion forum, along with a paragraph explaining how and why the two ads play into gender stereotypes.

STEP 3: Pick either the structural-functionalist, conflict, or symbolic interactionist perspective to analyze how someone from that perspective would analyze that advertisement. Add in your own thoughts and explanation as to how someone from that perspective may think about gender or sexuality.

STEP 4: Post a response of at least 100 words on at least TWO classmate’s responses.