{"id":146,"date":"2017-07-26T18:34:56","date_gmt":"2017-07-26T18:34:56","guid":{"rendered":"https:\/\/courses.lumenlearning.com\/wm-principlesofmanagement\/?post_type=chapter&#038;p=146"},"modified":"2018-12-14T23:28:29","modified_gmt":"2018-12-14T23:28:29","slug":"reading-mission-vision-and-values","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/wmopen-principlesofmanagement\/chapter\/reading-mission-vision-and-values\/","title":{"raw":"Mission, Vision, and Values","rendered":"Mission, Vision, and Values"},"content":{"raw":"<h2>What you\u2019ll learn to do: distinguish between mission, vision, and values<\/h2>\r\nYou learned earlier that the four main functions of management are planning, organizing, leading, and controlling. Planning is the initial step that guides and informs all the others. It starts with clarity of purpose and goals formalized in the organization\u2019s vision, mission, and values statements. These statements are the foundation for all activities in an organization and direct the behaviors of all the people in the organization.\r\n<div class=\"textbox learning-objectives\">\r\n<h3>Learning Outcomes<\/h3>\r\n<ul>\r\n \t<li>Distinguish between mission and vision in business.<\/li>\r\n \t<li>Explain how a values statement can support the goals of an organization.<\/li>\r\n<\/ul>\r\n<\/div>\r\nIn September 2007, Countrywide Financial sent a message to all of its employees. The message contained the following statement of its mission:\r\n<blockquote>Countrywide remains steadfastly committed to our mission of delivering and preserving homeownership.\r\n\r\n~Angelo R. Mozilo, chairman and CEO\r\n\r\n~Dave Sambol, president and COO<\/blockquote>\r\nHowever, it seemed that Countrywide was mostly interested in delivering commissions and profits to the company by financing high-risk mortgages to unqualified borrowers. When the housing market collapsed, borrowers defaulted on their high-interest loans and the company fell apart. Countrywide faced a flood of lawsuits charging it had used deceptive practices to entice people into loans they could not afford. Mozilo, the CEO, was charged with insider trading and is now banned from serving as an officer or director of a public company. The company was sold to Bank of America in 2008.\r\n\r\nThe vision, mission, and values statements guide the behaviors of people in the organization. But when the statements are not supported, people have no guidance. Do you think Mozilo and Sambol supported the stated mission of Countrywide? Do you think people in Countrywide were guided by the mission? If people in the firm were guided by the mission, they could have corrected even the CEO. Then Countrywide might have avoided disaster. Let\u2019s explore the roles of the mission, vision, and values statements in an organization.\r\n<h2>The Vision Statement<\/h2>\r\n[caption id=\"attachment_620\" align=\"alignright\" width=\"300\"]<img class=\"wp-image-620 size-medium\" src=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/1972\/2017\/06\/26182318\/mickey-mouse-1988522_1280-300x200.jpg\" alt=\"Mickey Mouse waving\" width=\"300\" height=\"200\" \/> Disney\u2019s vision statement is \u201cTo make people happy.\u201d[\/caption]\r\n\r\nA <strong>vision statement<\/strong> is a statement of an organization\u2019s overarching aspirations of what it hopes to achieve or to become. Here are some examples of vision statements:\r\n<ul>\r\n \t<li style=\"font-weight: 400;\"><strong>Disney:<\/strong> To make people happy<\/li>\r\n \t<li style=\"font-weight: 400;\"><strong>IKEA:<\/strong> To create a better everyday life for the many people<\/li>\r\n \t<li style=\"font-weight: 400;\"><strong>British Broadcasting Company (BBC):<\/strong> To be the most creative organization in the world<\/li>\r\n \t<li style=\"font-weight: 400;\"><strong>Avon:<\/strong> To be the company that best understands and satisfies the product, service and self-fulfillment needs of women\u2014globally<\/li>\r\n \t<li style=\"font-weight: 400;\"><strong>Sony Corporation:<\/strong> To be a company that inspires and fulfills your curiosity[footnote]O'Donovan, K. (2017, April 16). 20 Inspiring Vision Statement Examples (2017 Updated). Retrieved August 01, 2017, from <a href=\"http:\/\/www.lifehack.org\/articles\/work\/20-sample-vision-statement-for-the-new-startup.html\" target=\"_blank\" rel=\"noopener\">http:\/\/www.lifehack.org\/articles\/work\/20-sample-vision-statement-for-the-new-startup.html<\/a>[\/footnote]<\/li>\r\n<\/ul>\r\nThe vision statement does not provide specific targets. Notice that each of the above examples could apply to many different organizations. Instead, the vision is a broad description of the value an organization provides. It is a visual image of what the organization is trying to produce or become. It should inspire people and motivate them to want to be part of and contribute to the organization. Vision statements should be clear and concise, usually not longer than a short paragraph.\r\n<h2>The Mission Statement<\/h2>\r\nThe vision statement and mission statement are often confused, and many companies use the terms interchangeably. However, they each have a different purpose. The vision statement describes where the organization wants to be in the future; the <strong>mission statement<\/strong> describes what the organization needs to do now to achieve the vision. The vision and mission statements must support each other, but the mission statement is more specific. It defines how the organization will be different from other organizations in its industry. Here are examples of mission statements from successful businesses:\r\n<ul>\r\n \t<li style=\"font-weight: 400;\"><strong>Adidas:<\/strong>\u00a0We strive to be the global leader in the sporting goods industry with brands built on a passion for sports and a sporting lifestyle.<\/li>\r\n \t<li style=\"font-weight: 400;\"><strong>Amazon:<\/strong> We seek to be Earth's most customer-centric company for four primary customer sets: consumers, sellers, enterprises, and content creators.<\/li>\r\n \t<li style=\"font-weight: 400;\"><strong>Google:<\/strong> To organize the world's information and make it universally accessible and useful<\/li>\r\n \t<li style=\"font-weight: 400;\"><strong>Honest Tea:<\/strong> To create and promote great-tasting, truly healthy, organic beverages<\/li>\r\n \t<li style=\"font-weight: 400;\"><strong>Jet Blue Airways:<\/strong> To provide superior service in every aspect of our customer's air travel experience<\/li>\r\n \t<li style=\"font-weight: 400;\"><strong><em>The New York Times<\/em>:<\/strong> To enhance society by creating, collecting and distributing high-quality news and information[footnote]50 Mission Statement Examples from Businesses That Get It Right. (2014, May 12). Retrieved August 01, 2017, from <a href=\"http:\/\/yourbrandvox.com\/blog\/2014\/5\/12\/business-mission-statement-examples\" target=\"_blank\" rel=\"noopener\">http:\/\/yourbrandvox.com\/blog\/2014\/5\/12\/business-mission-statement-examples<\/a>[\/footnote]<\/li>\r\n<\/ul>\r\nNotice that each of these examples indicates where the organization will compete (what industry it is in) and how it will compete (what it will do to be different from other organizations). The mission statement conveys to stakeholders why the organization exists. It explains how it creates value for the market or the larger community.\r\n\r\nBecause it is more specific, the mission statement is more actionable than the vision statement. The mission statement leads to strategic goals. <strong>Strategic goals<\/strong> are the broad goals the organization will try to achieve. By describing why the organization exists, and where and how it will compete, the mission statement allows leaders to define a coherent set of goals that fit together to support the mission.\r\n<h2>The Values Statement<\/h2>\r\nThe <strong>values statement<\/strong>, also called the <strong>code of ethics<\/strong>, differs from both the vision and mission statements. The vision and mission state where the organization is going (vision) and what it will do to get there (mission). They direct the efforts of people in the organization toward common goals. The values statement defines what the organization believes in and how people in the organization are expected to behave\u2014with each other, with customers and suppliers, and with other stakeholders. It provides a moral direction for the organization that guides decision making and establishes a standard for assessing actions. It also provides a standard for employees to judge violations.\r\n\r\nHowever, managers cannot just create a values statement and expect it to be followed. For a values statement to be effective, it must be reinforced at all levels of the organization and must be used to guide attitudes and actions. Organizations with strong values follow their values even when it may be easier not to. Levi Strauss &amp; Co is an excellent example of a company that is driven by its values.\r\n\r\nWhen Levis Strauss began to source its manufacturing overseas, the company developed a set of principles called the Global Sourcing and Operating Guidelines for overseas operations and suppliers. One of the principles covered the use of child labor:\r\n<blockquote>Use of child labor is not permissible. Workers can be no less than 15 years of age and not younger than the compulsory age to be in school. We will not utilize partners who use child labor in any of their facilities. We support the development of legitimate workplace apprenticeship programs for the educational benefit of younger people.<\/blockquote>\r\nLevi Strauss found that one of its contractors was employing children under 15 in a factory in Bangladesh. The easy solution would be to replace those workers, but in Bangladesh, the children\u2019s wages may have supported an entire family. And if they lost their jobs, they may have had to resort to begging on the streets. Levi Strauss came up with a different solution, one that supported its values of empathy, originality, integrity, and courage: it paid the children to go to school. Levi Strauss continued to pay salaries and benefits to the children and paid for tuition, books, and supplies.[footnote]Case Study: Child Labor in Bangladesh. (n.d.). Retrieved August 1, 2017, from <a href=\"http:\/\/www.levistrauss.com\/wp-content\/uploads\/2014\/01\/Case-Study_Child-Labor-in-Bangladesh.pdf\" target=\"_blank\" rel=\"noopener\">http:\/\/www.levistrauss.com\/wp-content\/uploads\/2014\/01\/Case-Study_Child-Labor-in-Bangladesh.pdf<\/a>[\/footnote] Even though it would have been easier to just fire the child laborers and consider the problem settled, Levi Strauss was driven by its values to find a better solution.\r\n\r\nTogether, the vision, mission, and values statements provide direction for everything that happens in an organization. They keep everyone focused on where the organization is going and what it is trying to achieve. And they define the core values of the organization and how people are expected to behave. They are not intended to be a straitjacket that restricts or inhibits initiative and innovation, but they are intended to guide decisions and behaviors to achieve common ends.\r\n<div class=\"textbox tryit\">\r\n<h3>Practice Questions<\/h3>\r\nhttps:\/\/assessments.lumenlearning.com\/assessments\/12162\r\n\r\nhttps:\/\/assessments.lumenlearning.com\/assessments\/12163\r\n\r\n<\/div>\r\n<h2>Key Points<\/h2>\r\nThe vision, mission, and values statements form the foundation for all activities in an organization. The vision statement describes what the organization will become in the future. It is a broad and inspirational statement intended to engender support from stakeholders. The mission statement defines how the organization differentiates itself from other organizations in its industry. It is more specific than the vision statement and is intended to show how stakeholders\u2019 needs will be satisfied. The values statement defines how people in the organization should behave. It provides a guideline for decision making.\r\n<h2><strong>Check Your Understanding<\/strong><\/h2>\r\nAnswer the question(s) below to see how well you understand the topics covered in the previous section. This short quiz does\u00a0<strong>not<\/strong>\u00a0count toward your grade in the class, and you can retake it an unlimited number of times.\r\n\r\nUse this quiz to check your understanding and decide whether to (1) study the previous section further or (2) move on to the next section.\r\n\r\nhttps:\/\/assessments.lumenlearning.com\/assessments\/6703","rendered":"<h2>What you\u2019ll learn to do: distinguish between mission, vision, and values<\/h2>\n<p>You learned earlier that the four main functions of management are planning, organizing, leading, and controlling. Planning is the initial step that guides and informs all the others. It starts with clarity of purpose and goals formalized in the organization\u2019s vision, mission, and values statements. These statements are the foundation for all activities in an organization and direct the behaviors of all the people in the organization.<\/p>\n<div class=\"textbox learning-objectives\">\n<h3>Learning Outcomes<\/h3>\n<ul>\n<li>Distinguish between mission and vision in business.<\/li>\n<li>Explain how a values statement can support the goals of an organization.<\/li>\n<\/ul>\n<\/div>\n<p>In September 2007, Countrywide Financial sent a message to all of its employees. The message contained the following statement of its mission:<\/p>\n<blockquote><p>Countrywide remains steadfastly committed to our mission of delivering and preserving homeownership.<\/p>\n<p>~Angelo R. Mozilo, chairman and CEO<\/p>\n<p>~Dave Sambol, president and COO<\/p><\/blockquote>\n<p>However, it seemed that Countrywide was mostly interested in delivering commissions and profits to the company by financing high-risk mortgages to unqualified borrowers. When the housing market collapsed, borrowers defaulted on their high-interest loans and the company fell apart. Countrywide faced a flood of lawsuits charging it had used deceptive practices to entice people into loans they could not afford. Mozilo, the CEO, was charged with insider trading and is now banned from serving as an officer or director of a public company. The company was sold to Bank of America in 2008.<\/p>\n<p>The vision, mission, and values statements guide the behaviors of people in the organization. But when the statements are not supported, people have no guidance. Do you think Mozilo and Sambol supported the stated mission of Countrywide? Do you think people in Countrywide were guided by the mission? If people in the firm were guided by the mission, they could have corrected even the CEO. Then Countrywide might have avoided disaster. Let\u2019s explore the roles of the mission, vision, and values statements in an organization.<\/p>\n<h2>The Vision Statement<\/h2>\n<div id=\"attachment_620\" style=\"width: 310px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-620\" class=\"wp-image-620 size-medium\" src=\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/1972\/2017\/06\/26182318\/mickey-mouse-1988522_1280-300x200.jpg\" alt=\"Mickey Mouse waving\" width=\"300\" height=\"200\" \/><\/p>\n<p id=\"caption-attachment-620\" class=\"wp-caption-text\">Disney\u2019s vision statement is \u201cTo make people happy.\u201d<\/p>\n<\/div>\n<p>A <strong>vision statement<\/strong> is a statement of an organization\u2019s overarching aspirations of what it hopes to achieve or to become. Here are some examples of vision statements:<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><strong>Disney:<\/strong> To make people happy<\/li>\n<li style=\"font-weight: 400;\"><strong>IKEA:<\/strong> To create a better everyday life for the many people<\/li>\n<li style=\"font-weight: 400;\"><strong>British Broadcasting Company (BBC):<\/strong> To be the most creative organization in the world<\/li>\n<li style=\"font-weight: 400;\"><strong>Avon:<\/strong> To be the company that best understands and satisfies the product, service and self-fulfillment needs of women\u2014globally<\/li>\n<li style=\"font-weight: 400;\"><strong>Sony Corporation:<\/strong> To be a company that inspires and fulfills your curiosity<a class=\"footnote\" title=\"O'Donovan, K. (2017, April 16). 20 Inspiring Vision Statement Examples (2017 Updated). Retrieved August 01, 2017, from http:\/\/www.lifehack.org\/articles\/work\/20-sample-vision-statement-for-the-new-startup.html\" id=\"return-footnote-146-1\" href=\"#footnote-146-1\" aria-label=\"Footnote 1\"><sup class=\"footnote\">[1]<\/sup><\/a><\/li>\n<\/ul>\n<p>The vision statement does not provide specific targets. Notice that each of the above examples could apply to many different organizations. Instead, the vision is a broad description of the value an organization provides. It is a visual image of what the organization is trying to produce or become. It should inspire people and motivate them to want to be part of and contribute to the organization. Vision statements should be clear and concise, usually not longer than a short paragraph.<\/p>\n<h2>The Mission Statement<\/h2>\n<p>The vision statement and mission statement are often confused, and many companies use the terms interchangeably. However, they each have a different purpose. The vision statement describes where the organization wants to be in the future; the <strong>mission statement<\/strong> describes what the organization needs to do now to achieve the vision. The vision and mission statements must support each other, but the mission statement is more specific. It defines how the organization will be different from other organizations in its industry. Here are examples of mission statements from successful businesses:<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><strong>Adidas:<\/strong>\u00a0We strive to be the global leader in the sporting goods industry with brands built on a passion for sports and a sporting lifestyle.<\/li>\n<li style=\"font-weight: 400;\"><strong>Amazon:<\/strong> We seek to be Earth&#8217;s most customer-centric company for four primary customer sets: consumers, sellers, enterprises, and content creators.<\/li>\n<li style=\"font-weight: 400;\"><strong>Google:<\/strong> To organize the world&#8217;s information and make it universally accessible and useful<\/li>\n<li style=\"font-weight: 400;\"><strong>Honest Tea:<\/strong> To create and promote great-tasting, truly healthy, organic beverages<\/li>\n<li style=\"font-weight: 400;\"><strong>Jet Blue Airways:<\/strong> To provide superior service in every aspect of our customer&#8217;s air travel experience<\/li>\n<li style=\"font-weight: 400;\"><strong><em>The New York Times<\/em>:<\/strong> To enhance society by creating, collecting and distributing high-quality news and information<a class=\"footnote\" title=\"50 Mission Statement Examples from Businesses That Get It Right. (2014, May 12). Retrieved August 01, 2017, from http:\/\/yourbrandvox.com\/blog\/2014\/5\/12\/business-mission-statement-examples\" id=\"return-footnote-146-2\" href=\"#footnote-146-2\" aria-label=\"Footnote 2\"><sup class=\"footnote\">[2]<\/sup><\/a><\/li>\n<\/ul>\n<p>Notice that each of these examples indicates where the organization will compete (what industry it is in) and how it will compete (what it will do to be different from other organizations). The mission statement conveys to stakeholders why the organization exists. It explains how it creates value for the market or the larger community.<\/p>\n<p>Because it is more specific, the mission statement is more actionable than the vision statement. The mission statement leads to strategic goals. <strong>Strategic goals<\/strong> are the broad goals the organization will try to achieve. By describing why the organization exists, and where and how it will compete, the mission statement allows leaders to define a coherent set of goals that fit together to support the mission.<\/p>\n<h2>The Values Statement<\/h2>\n<p>The <strong>values statement<\/strong>, also called the <strong>code of ethics<\/strong>, differs from both the vision and mission statements. The vision and mission state where the organization is going (vision) and what it will do to get there (mission). They direct the efforts of people in the organization toward common goals. The values statement defines what the organization believes in and how people in the organization are expected to behave\u2014with each other, with customers and suppliers, and with other stakeholders. It provides a moral direction for the organization that guides decision making and establishes a standard for assessing actions. It also provides a standard for employees to judge violations.<\/p>\n<p>However, managers cannot just create a values statement and expect it to be followed. For a values statement to be effective, it must be reinforced at all levels of the organization and must be used to guide attitudes and actions. Organizations with strong values follow their values even when it may be easier not to. Levi Strauss &amp; Co is an excellent example of a company that is driven by its values.<\/p>\n<p>When Levis Strauss began to source its manufacturing overseas, the company developed a set of principles called the Global Sourcing and Operating Guidelines for overseas operations and suppliers. One of the principles covered the use of child labor:<\/p>\n<blockquote><p>Use of child labor is not permissible. Workers can be no less than 15 years of age and not younger than the compulsory age to be in school. We will not utilize partners who use child labor in any of their facilities. We support the development of legitimate workplace apprenticeship programs for the educational benefit of younger people.<\/p><\/blockquote>\n<p>Levi Strauss found that one of its contractors was employing children under 15 in a factory in Bangladesh. The easy solution would be to replace those workers, but in Bangladesh, the children\u2019s wages may have supported an entire family. And if they lost their jobs, they may have had to resort to begging on the streets. Levi Strauss came up with a different solution, one that supported its values of empathy, originality, integrity, and courage: it paid the children to go to school. Levi Strauss continued to pay salaries and benefits to the children and paid for tuition, books, and supplies.<a class=\"footnote\" title=\"Case Study: Child Labor in Bangladesh. (n.d.). Retrieved August 1, 2017, from http:\/\/www.levistrauss.com\/wp-content\/uploads\/2014\/01\/Case-Study_Child-Labor-in-Bangladesh.pdf\" id=\"return-footnote-146-3\" href=\"#footnote-146-3\" aria-label=\"Footnote 3\"><sup class=\"footnote\">[3]<\/sup><\/a> Even though it would have been easier to just fire the child laborers and consider the problem settled, Levi Strauss was driven by its values to find a better solution.<\/p>\n<p>Together, the vision, mission, and values statements provide direction for everything that happens in an organization. They keep everyone focused on where the organization is going and what it is trying to achieve. And they define the core values of the organization and how people are expected to behave. They are not intended to be a straitjacket that restricts or inhibits initiative and innovation, but they are intended to guide decisions and behaviors to achieve common ends.<\/p>\n<div class=\"textbox tryit\">\n<h3>Practice Questions<\/h3>\n<p>\t<iframe id=\"lumen_assessment_12162\" class=\"resizable\" src=\"https:\/\/assessments.lumenlearning.com\/assessments\/load?assessment_id=12162&#38;embed=1&#38;external_user_id=&#38;external_context_id=&#38;iframe_resize_id=lumen_assessment_12162\" frameborder=\"0\" style=\"border:none;width:100%;height:100%;min-height:400px;\"><br \/>\n\t<\/iframe><\/p>\n<p>\t<iframe id=\"lumen_assessment_12163\" class=\"resizable\" src=\"https:\/\/assessments.lumenlearning.com\/assessments\/load?assessment_id=12163&#38;embed=1&#38;external_user_id=&#38;external_context_id=&#38;iframe_resize_id=lumen_assessment_12163\" frameborder=\"0\" style=\"border:none;width:100%;height:100%;min-height:400px;\"><br \/>\n\t<\/iframe><\/p>\n<\/div>\n<h2>Key Points<\/h2>\n<p>The vision, mission, and values statements form the foundation for all activities in an organization. The vision statement describes what the organization will become in the future. It is a broad and inspirational statement intended to engender support from stakeholders. The mission statement defines how the organization differentiates itself from other organizations in its industry. It is more specific than the vision statement and is intended to show how stakeholders\u2019 needs will be satisfied. The values statement defines how people in the organization should behave. It provides a guideline for decision making.<\/p>\n<h2><strong>Check Your Understanding<\/strong><\/h2>\n<p>Answer the question(s) below to see how well you understand the topics covered in the previous section. This short quiz does\u00a0<strong>not<\/strong>\u00a0count toward your grade in the class, and you can retake it an unlimited number of times.<\/p>\n<p>Use this quiz to check your understanding and decide whether to (1) study the previous section further or (2) move on to the next section.<\/p>\n<p>\t<iframe id=\"lumen_assessment_6703\" class=\"resizable\" src=\"https:\/\/assessments.lumenlearning.com\/assessments\/load?assessment_id=6703&#38;embed=1&#38;external_user_id=&#38;external_context_id=&#38;iframe_resize_id=lumen_assessment_6703\" frameborder=\"0\" style=\"border:none;width:100%;height:100%;min-height:400px;\"><br \/>\n\t<\/iframe><\/p>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-146\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Original<\/div><ul class=\"citation-list\"><li>Mission, Vision, and Values. <strong>Authored by<\/strong>: John\/Lynn Bruton and Lumen Learning. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><\/ul><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Shared previously<\/div><ul class=\"citation-list\"><li>Image: Mickey Mouse. <strong>Authored by<\/strong>: pyromaster. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"https:\/\/pixabay.com\/en\/mickey-mouse-walt-disney-parade-1988522\/\">https:\/\/pixabay.com\/en\/mickey-mouse-walt-disney-parade-1988522\/<\/a>. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/about\/cc0\">CC0: No Rights Reserved<\/a><\/em><\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section><hr class=\"before-footnotes clear\" \/><div class=\"footnotes\"><ol><li id=\"footnote-146-1\">O'Donovan, K. (2017, April 16). 20 Inspiring Vision Statement Examples (2017 Updated). Retrieved August 01, 2017, from <a href=\"http:\/\/www.lifehack.org\/articles\/work\/20-sample-vision-statement-for-the-new-startup.html\" target=\"_blank\" rel=\"noopener\">http:\/\/www.lifehack.org\/articles\/work\/20-sample-vision-statement-for-the-new-startup.html<\/a> <a href=\"#return-footnote-146-1\" class=\"return-footnote\" aria-label=\"Return to footnote 1\">&crarr;<\/a><\/li><li id=\"footnote-146-2\">50 Mission Statement Examples from Businesses That Get It Right. (2014, May 12). Retrieved August 01, 2017, from <a href=\"http:\/\/yourbrandvox.com\/blog\/2014\/5\/12\/business-mission-statement-examples\" target=\"_blank\" rel=\"noopener\">http:\/\/yourbrandvox.com\/blog\/2014\/5\/12\/business-mission-statement-examples<\/a> <a href=\"#return-footnote-146-2\" class=\"return-footnote\" aria-label=\"Return to footnote 2\">&crarr;<\/a><\/li><li id=\"footnote-146-3\">Case Study: Child Labor in Bangladesh. (n.d.). Retrieved August 1, 2017, from <a href=\"http:\/\/www.levistrauss.com\/wp-content\/uploads\/2014\/01\/Case-Study_Child-Labor-in-Bangladesh.pdf\" target=\"_blank\" rel=\"noopener\">http:\/\/www.levistrauss.com\/wp-content\/uploads\/2014\/01\/Case-Study_Child-Labor-in-Bangladesh.pdf<\/a> <a href=\"#return-footnote-146-3\" class=\"return-footnote\" aria-label=\"Return to footnote 3\">&crarr;<\/a><\/li><\/ol><\/div>","protected":false},"author":21046,"menu_order":2,"template":"","meta":{"_candela_citation":"[{\"type\":\"original\",\"description\":\"Mission, Vision, and Values\",\"author\":\"John\/Lynn Bruton and Lumen Learning\",\"organization\":\"\",\"url\":\"\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"},{\"type\":\"cc\",\"description\":\"Image: Mickey Mouse\",\"author\":\"pyromaster\",\"organization\":\"\",\"url\":\"https:\/\/pixabay.com\/en\/mickey-mouse-walt-disney-parade-1988522\/\",\"project\":\"\",\"license\":\"cc0\",\"license_terms\":\"\"}]","CANDELA_OUTCOMES_GUID":"789ec9bf-8375-43d8-bec0-dad19c1400d8, fa6df7c2-a24d-4e4e-b668-57985528710e, 65ee4452-4c27-4efa-b223-2eaccdb19b1d","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-146","chapter","type-chapter","status-publish","hentry"],"part":27,"_links":{"self":[{"href":"https:\/\/courses.lumenlearning.com\/wmopen-principlesofmanagement\/wp-json\/pressbooks\/v2\/chapters\/146","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lumenlearning.com\/wmopen-principlesofmanagement\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/courses.lumenlearning.com\/wmopen-principlesofmanagement\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wmopen-principlesofmanagement\/wp-json\/wp\/v2\/users\/21046"}],"version-history":[{"count":17,"href":"https:\/\/courses.lumenlearning.com\/wmopen-principlesofmanagement\/wp-json\/pressbooks\/v2\/chapters\/146\/revisions"}],"predecessor-version":[{"id":2418,"href":"https:\/\/courses.lumenlearning.com\/wmopen-principlesofmanagement\/wp-json\/pressbooks\/v2\/chapters\/146\/revisions\/2418"}],"part":[{"href":"https:\/\/courses.lumenlearning.com\/wmopen-principlesofmanagement\/wp-json\/pressbooks\/v2\/parts\/27"}],"metadata":[{"href":"https:\/\/courses.lumenlearning.com\/wmopen-principlesofmanagement\/wp-json\/pressbooks\/v2\/chapters\/146\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/courses.lumenlearning.com\/wmopen-principlesofmanagement\/wp-json\/wp\/v2\/media?parent=146"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wmopen-principlesofmanagement\/wp-json\/pressbooks\/v2\/chapter-type?post=146"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wmopen-principlesofmanagement\/wp-json\/wp\/v2\/contributor?post=146"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/wmopen-principlesofmanagement\/wp-json\/wp\/v2\/license?post=146"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}