Our existence is intimately tied to the communication we use, and verbal communication serves many functions in our daily lives. We use verbal communication to define reality, organize, think, and shape attitudes.

Case In Point Being able to communicate effectively through verbal communication is extremely important. No matter what you plan to do as a career, effective verbal communication helps you in all aspects of your life. Former President Bush was often chided (and even chided himself) for the verbal communication mistakes he made. Here is a list of his “Top 10” according to About.com. 10) “Families is where our nation finds hope, where wings take dream.” —LaCrosse, Wis., Oct. 18, 2000 9) “I know how hard it is for you to put food on your family.” —Greater Nashua, N.H., Jan. 27, 2000 8) “I hear there’s rumors on the Internets that we’re going to have a draft.” —second presidential debate, St. Louis, Mo., Oct. 8, 2004 7) “I know the human being and fish can coexist peacefully.” —Saginaw, Mich., Sept. 29, 2000 6) “You work three jobs? … Uniquely American, isn’t it? I mean, that is fantastic that you’re doing that.” —to a divorced mother of three, Omaha, Nebraska, Feb. 2005 5) “Too many good docs are getting out of the business. Too many OB-GYNs aren’t able to practice their love with women all across this country.” —Poplar Bluff, Mo., Sept. 6, 2004 4) “They misunderestimated me.” —Bentonville, Ark., Nov. 6, 2000 3) “Rarely is the questioned asked: Is our children learning?” —Florence, S.C., Jan. 11, 2000 2) “Our enemies are innovative and resourceful, and so are we. They never stop thinking about new ways to harm our country and our people, and neither do we.” —Washington, D.C., Aug. 5, 2004 1) “There’s an old saying in Tennessee — I know it’s in Texas, probably in Tennessee — that says, fool me once, shame on — shame on you. Fool me — you can’t get fooled again.” —Nashville, Tenn., Sept. 17, 2002

• Verbal communication helps us define reality. We use verbal communication to define everything from ideas, emotions, experiences, thoughts, objects, and people (Blumer). Think about how you define yourself. You may define yourself as a student, employee, son/daughter, parent, advocate, etc. You might also define yourself as moral, ethical, a night-owl, or a procrastinator. Verbal communication is how we label and define what we experience in our lives. These definitions are not only descriptive, but evaluative. Imagine you are at the beach with a few of your friends. The day starts out sunny and beautiful, but the tides quickly turn when rain clouds appeared overhead. Because of the unexpected rain, you define the day as disappointing and ugly. Suddenly, your friend comments, “What are you talking about, man? Today is beautiful!” Instead of focusing on the weather, he might be referring to the fact that he was having a good day by spending quality time with his buddies on the beach, rain or shine. This statement reflects that we have choices for how we use verbal communication to define our realities. We make choices about what to focus on and how to define what we experience and its impact on how we understand and live in our world.

• Verbal communication helps us organize complex ideas and experiences into meaningful categories. Consider the number of things you experience with your five primary senses every day. It is impossible to comprehend everything we encounter. We use verbal communication to organize seemingly random events into understandable categories to make sense of our experiences. For example, we all organize the people in our lives into categories. We label these people with terms like, friends, acquaintances, romantic partners, family, peers, colleagues, and strangers. We highlight certain qualities, traits, or scripts to organize outwardly haphazard events into meaningful categories to establish meaning for our world.

• Verbal communication helps us think. Without verbal communication, we would not function as thinking beings. The ability most often used to distinguish humans from other animals is our ability to reason and communicate. With language, we are able to reflect on the past, consider the present, and ponder the future. We develop our memories using language. Try recalling your first conscious memories. Chances are, your first conscious memories formed around the time you started using verbal communication. The example we used at the beginning of the chapter highlights what a world would be like for humans without language. In the 2011 Scientific American article, “How Language Shapes Thought,” the author, Lera Boroditsky, claims that people “rely on language even when doing simple things like distinguishing patches of color, counting dots on a screen or orienting in a small room: my colleagues and I have found that limiting people’s ability to access their language faculties fluently–by giving them a competing demanding verbal task such as repeating a news report, for instance–impairs their ability to perform these tasks.” This may be why it is difficult for some people to multitask – especially when one task involves speaking and the other involves thinking.

• Verbal communication helps us shape our attitudes about our world. The way you use language shapes your attitude about the world around you. Edward Sapir and Benjamin Lee Whorf developed the Sapir-Whorf hypothesis to explain that language determines thought. People who speak different languages, or use language differently, think differently (Whorf; Sapir; Mandelbaum; Maxwell; Perlovsky; Lucy; Simpson; Hussein). The argument suggests that if a native English speaker had the exact same experiences in their life, but grew up speaking Chinese instead of English, their worldview would be different because of the different symbols used to make sense of the world. When you label, describe, or evaluate events in your life, you use the symbols of the language you speak. Your use of these symbols to represent your reality influences your perspective and attitude about the world. So, it makes sense then that the more sophisticated your repertoire of symbols is, the more sophisticated your world view can be for you. While the Sapir-Whorf hypothesis is highly respected, there have been many scholarly and philosophical challenges to the viewpoint that language is what shapes our worldview. For example, Agustin Vicente and Fernando Martinez-Manrique did a study regarding the “argument of explicitness,” which has two premises. The first premise is that “the instrument of thought must be explicit” in order for thought and language to be connected; the second is that natural languages – languages that humans can learn cognitively as they develop – are not explicit (Vicente and Martinez-Manrique, 384). The authors conclude that thoughts “demand a kind of completeness and stability of meaning that natural language sentences, being remarkably underdetermined, cannot provide” (Vicente and Martinez-Manrique, 397). It makes sense that something as arbitrary and complicated as the connection between thought and language is still being debated today.

While we have overly-simplified the complexities of verbal communication for you in this chapter, when it comes to its actual use—accounting for the infinite possibilities of symbols, rules, contexts, and meanings—studying how humans use verbal communication is daunting. When you consider the complexities of verbal communication, it is a wonder we can communicate effectively at all. But, verbal communication is not the only channel humans use to communicate. In the next chapter we will examine the other most common channel of communication we use: nonverbal communication.