Introduction to Rhetorical Appeals

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What you’ll learn to do: describe and apply the rhetorical appeals of logos, pathos, and ethos

When writing or analyzing arguments, we begin by examining how the argument appeals to the reader. There are three types of appeals utilized in arguments: logos or logical, pathos or emotional, and ethos or ethical appeals. Aristotle identified these rhetorical appeals as fundamental elements in the art of persuasion. In this section, you will learn how to recognize and utilize these appeals in your own speaking and writing.