Chapter 10: Application of the Theory of Reasoned Action/Theory of Planned Behavior and Integrative Behavioral Model

By: Tereka Amalathas, Spencer Brande, Joe Catalano, Isaac G Lucano




  • Describe how the constructs within the models are measured
  • Discuss ways to apply the models to a public health problem

“Human Behavior flows from three main sources: Desire, Emotion, and Knowledge”

~ Plato