Identifying key constructs that determine an individual’s intent on performing a behavior is the main objective around the Theory of Reasoned Action and the Theory of Planned Behavior. These two concepts are brought together, along with an additional 4 direct determinants (Knowledge, Salience of a Behavior, Environmental Constraints, and Habit), to form the Integrated Model of Behavior Change. Research needs to be conducted in order to understand a population’s feelings and intention of performing a particular behavior, but converting these referents into a numerical value is the true test of any health professional. Measurements for these models are usually graded using bipolar scales that assign a numerical value to an associated word or phrase that depicts a population’s stance on performing a certain behavior. These measurements can place a spotlight on the proper way to influence behavior change among a desired population. Only when these key determinants are identified can behavior change occur among these individual’s.