What you’ll learn to do: describe measures companies take to encourage ethical behavior
Ethical issues arise at both an organizational level and an individual level. A single individual can engage in unethical behavior, but most ethical breaches that have significant impact on a business occur when many individuals come together to act unethically. This section will review the steps that businesses take at each level to define ethical behavior and create a culture that encourages employees to do the right thing.
The way to gain a good reputation is to endeavor to be what you desire to appear.—Socrates
Candela Citations
CC licensed content, Original
- Outcome: Ensuring Ethical Marketing and Sales. Provided by: Lumen Learning. License: CC BY: Attribution