Introduction to Ensuring Ethical Marketing and Sales

What you’ll learn to do: describe measures companies take to encourage ethical behavior

Ethical issues arise at both an organizational level and an individual level. A single individual can engage in unethical behavior, but most ethical breaches that have significant impact on a business occur when many individuals come together to act unethically. This section will review the steps that businesses take at each level to define ethical behavior and create a culture that encourages employees to do the right thing.

The way to gain a good reputation is to endeavor to be what you desire to appear.—Socrates