For this assignment, students use the same rubric as the instructor (see instructions below) and grade their peers’ work. The peer review grade counts for 25% of a student’s total grade for the Marketing Plan. Each student also receives points for completing the peer review, equivalent to 10% of the total class grade.
Student Instructions: Review a marketing plan prepared by one of your classmates for this course, as assigned by your instructor. Use the rubric’s in your original marketing assignments to evaluate your classmate’s work.
Provide summary comments about each section of the plan, as well as suggestions for improvement in any areas that warrant further attention and work. You should comment on what your peer has done well, along with things to improve.
Remember, as a reviewer your job isn’t just to find nice things to say. Your job is to evaluate the overall quality of the work and identify problems that need to be corrected, so that your peer can improve his or her work and receive full credit for the marketing plan assignment. You will receive credit for the peer review based on the professionalism, thoroughness and accuracy of how you evaluate and provide feedback on your peer’s marketing plan.
Instructor’s Sample Grading Rubric for Peer Review Assignment
| Criteria: Peer Review | Not Evident | Developing | Proficient | Exemplary | Points |
|---|---|---|---|---|---|
| Professionalism | 0-5 pts Many grammar and spelling mistakes, citations are missing or not all sources are cited, writing lacks logical organization. It may show some coherence but ideas lack unity. Serious errors and generally is an unorganized format and information. |
10 pts Grammar and spelling mistakes, citations mistakes, some sources not cited, organization and readability is difficult to follow, fairly clear articulation of ideas, incorrect use of templates, etc. |
15 pts Few grammar and spelling mistakes, few citations mistakes, all sources cited, fair organization and readability, fairly clear articulation of ideas, mostly correct use of templates, etc. |
20 pts Proper grammar, spelling, citations, sources, good organization, readability, clear articulation of ideas, correct use of templates, etc. |
20 pts |
| Thoroughness | 0-3 pts Response doesn’t follow instructions; response is not researched or may state items directly from the source with little to no original thought, writing is confusing and difficult to follow; significantly falls short of or exceeds appropriate length; doesn’t address all prompts and assignment criteria; incomplete or missing analysis |
8 pts Doesn’t follow all instructions; response is not researched and may be confusing or difficult to follow; significantly falls short of or exceeds appropriate length; doesn’t address all prompts and assignment criteria; incomplete analysis |
11 pts Follows instructions; response is researched and articulate; may slightly fall short of or exceed appropriate length; addresses the majority of the prompts and assignment criteria; thoughtful analysis. |
15 pts Follows instructions; response is well-researched and articulate; appropriate length; addresses all prompts and assignment criteria; thoughtful analysis. |
15 pts |
| Accuracy & Completeness | 0-3 pts Incomplete and/or missing work; in need of major revisions, additions and edits |
8 pts Submission appears as first-draft quality needing edits and improvements; limited supporting data |
11 pts Submission contains all elements and includes supporting data; analysis, vision and/or strategy are still developing |
15 pts Submission has compelling analysis, vision and strategy; well-supported with strong data |
15 pts |
