Module 14 Discussion: Global Marketing


Write a post for the Discussion on this topic, 1–2 paragraphs in length.

Part 1: Current Status

What are the global implications for the product or service you are marketing? What are the global implications of your marketing strategy and recommendations?

You should consider whether there are any global factors related to the marketing environment in which you operate, your targeting and segmentation strategy, and any aspect of the marketing mix: product, price, place (distribution), promotion.

Part 2: Respond to Classmates’ Posts

After you have created your own post, look over the discussion posts of your classmates and respond to at least two of them.

Grading Rubric for Discussion Posts

The following grading rubric may be used consistently for evaluating all discussion posts.

Discussion Grading Rubric

Discussion Grading Rubric
Criteria Not Evident Developing Exemplary Point Value Possible
Submit your initial response No post made – 0 pts Post is either late or off-topic – 2 pts Post is made on time and is focused on the prompt – 5 pts Point value possible – 5 pts
Respond to at least two peers’ presentations No response to peers – 0 pts Responded to only one peer – 2 pts Responded to two peers – 5 pts Point value possible –5 pts

Total Points Possible for Discussion Assignment: 10pts.