What you’ll learn to do: define marketing
Marketing is more than just banner ads, television commercials, and people standing on roadsides dressed up like the Statue of Liberty during tax time. It’s a complex set of activities and strategies that influences where we live, what we wear, how we conduct business, and how we spend our time and money. Marketing activities are conducted in an environment that changes quickly both in terms of customer demand and the methods by which consumers obtain information and make purchases. However, before you learn about these complex variables, you will need a good working definition of marketing. The following video has one (actually two).
Let’s move ahead so that you can gain a richer definition and understanding of marketing.
The specific things you’ll learn in this section include:
- Explain how the marketplace addresses customer wants and needs by creating opportunities for the exchange of products, services, and experiences
- Describe the role marketing plays in facilitating the exchange of value
The learning activities for this section include the following:
- Reading: Marketing Defined
- Self Check: Marketing Defined