Video: Complexities of a B2B Solution Sale

With the rise in mobile communications, Air Canada found itself in a situation where its technology just wasn’t keeping up with what its passengers and employees needed. It initiated a buying process to figure out what new systems and processes it should implement to improve information, communications, and how people interact with the airline.

Watch this video to learn more about the technical needs of Air Canada and how working with IBM and Apple to provide solutions has benefited Air Canada and their customers.



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