What you’ll learn to do: Explain the concept and business relevance of corporate social responsibility
Corporate social responsibility is a concept that has evolved from a rudimentary focus on profitability to a PR practice and, ultimately, a strategy that encompasses all of a business’s stakeholders and impacts. In this section, we’ll discuss this evolution, introduce Dr. Archie Carroll’s Pyramid of Corporate Social Responsibility framework and highlight trends and best practices in CSR.
Contribute!
Did you have an idea for improving this content? We’d love your input.
