This Introduction to Business course develops students’ understanding of business fundamentals with learning design structured around timely, real-world case studies and examples. Key topics include the role of business, the global economic and legal environment, ethics, marketing, accounting and finance, and managing processes and operations. Enriched OER content (text, video, simulations, etc.) orients students to the shifting business landscape and prepares them for success in business program curriculum and the workplace.
This course was written by Linda Williams (Tidewater Community College) and Lumen Learning, with contributions from Nina Burokas (Mendocino College, Saddleback College) and Robert Danielson (Saint Mary’s College of California), and is supplemented by content from OpenStax Principles of Economics, Boundless Business, and videos from multiple sources.
Additional contributions were created by Tina Lance at Germanna Community College, Wendy Wright at Cerritos College, Betty Fitte at Tidewater Community College, Bob Carroll & Andrea Foster at Montgomery Community College, and Charlene Barker at Spokane Falls Community College.
This new edition of Waymaker Introduction to Business includes improvements and enhancements including:
- Fully revised Module 5: Legal Environment and Module 8: Entrepreneurship with new updated content.
- Added a new module, Module 17: Using Technology to Manage Business Information.
- Added practice opportunities to every learning outcome for students to enrich their learning.
We believe in making continuous improvements to our courses in order to enhance and facilitate student learning. This newest version of the course includes data-driven improvements to assessment questions and text content in order to better illustrate, clarify, and evaluate concepts.
This book has benefited from the contributions of many people, including Daniel Hossa, Lelah Jones Olender, David Clark, Kathleen Jackson, Alaina Ray, Caitland Holland, Luke Edwards, Shawna Hunt, Joshua Hirschfeld, Barry Hardy, Aaron Marcinkevich, Anni Mabasa, Anthony Avram, Nate Moore, John Rolon, Michelle Cain, Teri Huff, Tammi Lampe, Abigail M, Magdi Alkaifi, Renny Y., Kathryn Grace, and Simon Salaev.
Lumen Learning’s mission is to make great learning opportunities available to all students, regardless of socioeconomic background.
We do this by using open educational resources (OER) to create well-designed and low-cost course materials that replace expensive textbooks. Because learning is about more than affordability and access, we also apply learning science insights and efficacy research to develop learning activities that are engineered to improve subject mastery, course completion and retention.
If you’d like to connect with us to learn more about adopting this course, please Contact Us.