This Introduction to Business course develops students’ understanding of business fundamentals with learning design structured around timely, real-world case studies and examples. Key topics include the role of business, the global economic and legal environment, ethics, marketing, accounting and finance, and managing processes and operations. Enriched OER content (text, video, simulations, etc.) orients students to the shifting business landscape and prepares them for success in business program curriculum and the workplace.
This course was written by Linda Williams (Tidewater Community College) and Lumen Learning, with contributions from Nina Burokas (Mendocino College, Saddleback College) and Robert Danielson (Saint Mary’s College of California), and is supplemented by content from OpenStax Principles of Economics, Boundless Business, and videos from multiple sources.
Additional contributions were created by Tina Lance at Germanna Community College, Wendy Wright at Cerritos College, Betty Fitte at Tidewater Community College, Bob Carroll & Andrea Foster at Montgomery Community College, and Charlene Barker at Spokane Falls Community College.
This new edition of Waymaker Introduction to Business includes improvements and enhancements including:
- Fully revised Module 5: Legal Environment and Module 8: Entrepreneurship with new updated content.
- Added a new module, Module 17: Using Technology to Manage Business Information.
- Added practice opportunities to every learning outcome for students to enrich their learning.
We believe in making continuous improvements to our courses in order to enhance and facilitate student learning. This newest version of the course includes data-driven improvements to assessment questions and text content in order to better illustrate, clarify, and evaluate concepts.
This book has benefited from the contributions of many people, including Daniel Hossa, Lelah Jones Olender, David Clark, Kathleen Jackson, Alaina Ray, Caitland Holland, Luke Edwards, Shawna Hunt, Joshua Hirschfeld, Barry Hardy, Aaron Marcinkevich, Anni Mabasa, Anthony Avram, Nate Moore, John Rolon, Michelle Cain, Teri Huff, Tammi Lampe, Abigail M, Magdi Alkaifi, Renny Y., Kathryn Grace, Sophia Pierno, Ryan McMahon, Rachel Rim, Jasmine Ryan, Claudia Eckelmann, Claire Roberts, Ellen Johnson, Emilee Sheffer, Thordur Fridjonsson, Kathleen Norton, Rey Lopez Gonzalez, Gerardo Enriquiz, Dyneesha Watkins, Benjamin Conger, Nico Goodbar, and Simon Salaev.
Lumen Learning courseware is based on open educational resources (OER). When we can find well designed, effective OER that are appropriately licensed, we use them in our courseware. When we can’t find pre-existing OER, we create original content and license it as OER (under a Creative Commons Attribution license).
Lumen’s authoring process doesn’t end when our courseware is released. Our choice to adopt open educational resources means that we have the copyright permissions necessary to engage in continuous improvement of our learning content. Consequently, our courses are continually being revised and updated. Errata reported for our courseware are fixed in a matter of days, as opposed to the traditional model in which errors persist until the next “edition” is printed (often a year or more). Students and faculty can suggest improvements to our courses directly from within the courseware as they use it. And we conduct regular analyses to determine where students are struggling the most in our courseware, and make improvements that specifically target these areas.
Given our unique approach, our list of authors and other contributors may look different than the lists you are used to seeing. We provide both a list of the primary content authors (the people involved in the initial creation of the course) and a list of everyone who has contributed suggestions and other improvements to the course since it was first released. We invite you to join us as we create courseware that supports student learning more effectively each semester.
If you’d like to connect with us to learn more about adopting this course, please Contact Us.