Introduction to Place

What you’ll learn to do: explain common product distribution strategies and how organizations use them

Distribution channels—which is “place” in the four Ps—cover all the activities needed to transfer the ownership of goods and move them from the point of production to the point of consumption. In this section you’ll learn more about distribution channels and some of the common strategies companies use to take advantage of them.

Contribute!

Did you have an idea for improving this content? We’d love your input.

Improve this pageLearn More