In an informative speech, your goal as a speaker is to provide your audience with information about a topic they are unfamiliar with or to provide more information about a topic with which they are already familiar. This distinction is important because the key to a successful information speech is to understand how much your audience already knows about the topic in question. Information speeches must be carefully calibrated to the audience’s level of understanding. This section looks at how speakers analyze the audience and then adjust their speech content to better serve their audience.