Why It Matters: Persuasive Speaking

Have you ever tried to persuade someone to do something? Maybe you tried to convince a group of friends to eat at your favorite restaurant, not that awful pizza place again. Maybe you tried to get your child to stop leaving empty breakfast dishes on the table until the oatmeal turns to cement. Or perhaps you explained to your boss why you should get a raise in light of the great work you’ve been doing. As you’ve no doubt found, some persuasion works and some falls flat. Persuasive speaking is an art, and to do it well requires planning and practice. This module will take you through the nuts and bolts of a solid persuasive speech. We’ll examine the importance of evidence, appeals, and the all-important call to action.