Graphic Design and Print Production Fundamentals

Table of Contents

• • About the Book
  • Introduction

• Chapter 1. Design History

• • 1.1 Introduction
  • 1.2 William Morris and the Arts & Crafts Movement
  • 1.3 Deutscher Werkbund
  • 1.4 Bauhaus
  • 1.5 Dada
  • 1.6 International Typographic Style
  • 1.7 Late Modern | New York Style
  • 1.8 Post Modern
  • 1.9 Summary

• Chapter 2. Design Process

• • 2.1 Introduction
  • 2.2 Design Research and Concept Generation
  • 2.3 Define
  • 2.4 Research
  • 2.5 Develop Concepts
  • 2.6 Implement Solutions
  • 2.7 Summary

• Chapter 3. Design Elements, Design Principles, and Compositional Organization

• • 3.1 Introduction
  • 3.2 Visual Elements -- Basic Things That Can be Seen
  • 3.3 Compositional Principles -- Strategies for Arranging Things Better
  • 3.4 Organizational Principles
  • 3.5 Summary

• Chapter 4. Colour Management in the Graphic Technologies

• • 4.1 Introduction
  • 4.2 Colour Science
  • 4.3 Measuring Devices
  • 4.4 Lab Colour Space and Delta E Measurements
  • 4.5 Working with a Spectrophotometer to Read Standard Colour Charts for Output Profiling
  • 4.6 The Measurement File’s Role in Colour Profiling
  • 4.7 Profile Creation
  • 4.8 Beyond Output Profiling: Display, Input, and Device Link Profiles
  • 4.9 A Review of the Profile Classes
  • 4.10 The Components and Purpose of a Colour Management System
  • 4.11 Applying Colour Management in the Adobe Creative and Kodak Prinergy Software
  • 4.12 Summary

• Chapter 5. Pre-press

• • 5.1 Introduction
  • 5.2 Raster Image Processing
  • 5.3 Colour
  • 5.4 Trapping
  • 5.5 Transparency
  • 5.6 Imposition
  • 5.7 Preflight
  • 5.8 Summary

• Chapter 6. Imaging

• • 6.1 Introduction
  • 6.2 Inkjet
  • 6.3 Electrophotography
  • 6.4 Electrophotographic Process
  • 6.5 Paper Basics
  • 6.6 Page Description Languages
  • 6.7 Variable Data Printing
  • 6.8 Summary

• Chapter 7. Web2print

• • 7.1 Introduction
  • 7.2 E-commerce for Print Manufacturing
  • 7.3 Web2print Strategies and Goals
  • 7.4 Implementation and Workflow Considerations
  • 7.5 Summary
• • Glossary
  • About the Authors