Table of Contents
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Faculty Resources
Student Resources: Salty Pawz Case-Study Information
Module: Role of Business
- Why It Matters: Role of Business
- Outcome: What Is Business?
- Getting Down to Business
- Outcome: For-Profit vs. Nonprofit
- Profits and Purpose
- Outcome: Factors of Production
- Factors of Production
- Outcome: Functional Areas
- Functional Areas of Business
- Outcome: Stakeholders
- Business Stakeholders
- Outcome: External Forces
- External Forces
- Putting It Together: Role of Business
- Discussion: The Stakeholders of Salty Pawz
- Discussion: External Factors = Internal Pressure
- Assignment: What Does a Business Look Like?
- Assignment: What Is Killing Our Business?
Module: Economic Environment
- Why It Matters: Economic Environment
- Outcome: What Is Economics?
- What Is Economics?
- Outcome: Economic Systems
- Economic Systems
- Outcome: Demand
- The Law of Demand
- Outcome: Supply
- The Law of Supply
- Outcome: Equilibrium
- Equilibrium
- Outcome: Health of the Economy
- Health of the Economy
- Outcome: Economic Stages
- Stages of the Economy
- Putting It Together: Economic Environment
- Discussion: Supply and Demand at Salty Pawz
- Discussion: Supply and Demand in Your Life
- Assignment: Supply and Demand for Salty Pawz
- Assignment: Price Inelasticity of Demand
Module: Global Environment
- Why It Matters: Global Environment
- Outcome: Globalization
- Globalization
- Outcome: Measuring Global Trade
- Measuring Global Trade
- Outcome: Global Business Strategies
- Global Business Strategies
- Outcome: Global Trade Forces
- Global Trade Forces
- Outcome: Global Trade Agreements and Organizations
- Global Trade Agreements and Organizations
- Outcome: Ethical Challenges in the Global Environment
- Ethical Challenges and Standards
- Putting It Together: Global Environment
- Discussion: Sending Salty Pawz Global
- Discussion: Made in America
- Assignment: Taking Salty Pawz to the Global Market
- Assignment: We Do It Better Here
Module: Financial Markets and System
- Why It Matters: Financial Markets and System
- Outcome: Money
- Money
- Outcome: Role of Banks
- Banks
- Outcome: Financial Markets and Business
- Capital
- Putting It Together: Financial Markets and System
- Discussion: Why Wanda Cares About the Federal Reserve—or Does She?
- Discussion: Do You Have Change for a $20?
- Assignment: Show Wanda the Money
- Assignment: The Most Powerful Person in the World
Module: Legal Environment
- Why It Matters: Legal Environment
- Outcome: The Meaning and Purpose of Law
- The Meaning and Purposes of Law
- Outcome: Statutory and Common Law
- Statutory vs. Common Law
- Outcome: Tort Law
- Tort Law, Liability, and Damages
- Outcome: Intellectual Property
- Intellectual Property
- Outcome: Warranties
- Warranties
- Outcome: Contracts
- Contracts
- Outcome: Consumer Protection and Antitrust Laws
- Consumer Protection and Antitrust Laws
- Putting It Together: Legal Environment
- Discussion: They Don’t Sue Dog-Treat Companies, Do They?
- Discussion: The Product-Liability Debate
- Assignment: Your Dog Treats Made Fluffy Sick!
- Assignment: Who Is Suing Whom?
Module: Business Ethics and Corporate Social Responsibility
- Why It Matters: Business Ethics and Corporate Social Responsibility
- Outcome: Ethical and Legal Behavior
- Ethical and Legal Behavior
- Outcome: Business Ethics
- Building Business Ethics
- Outcome: Ethical Challenges
- Ethical Challenges
- Outcome: Corporate Social Responsibility
- Corporate Social Responsibility
- Putting It Together: Business Ethics and Corporate Social Responsibility
- Discussion: It’s Not Stealing if You Pay For It, Is It?
- Discussion: Are They Simply Guidelines?
- Assignment: What They Don't Know Won't Hurt Me
- Assignment: Corporate Social Responsibility
Module: Business Ownership
- Why It Matters: Business Ownership
- Outcome: Choosing an Organizational Type
- Choosing an Organizational Type
- Outcome: Sole Proprietorships
- Sole Proprietorships
- Outcome: Partnerships
- Partnerships
- Outcome: Corporations
- Corporations
- Outcome: Hybrid Forms of Ownership
- Hybrid Forms of Ownership
- Outcome: Franchises
- Franchises
- Outcome: Mergers and Acquisitions
- Mergers and Acquisitions
- Putting It Together: Business Ownership
- Discussion: Business Structure Does Matter
- Discussion: Entrepreneurs and Business Ownership
- Assignment: Wanda's Business-Ownership Options
- Assignment: Franchising—an Alternative to Start-up
Module: Entrepreneurship
- Why It Matters: Entrepreneurship
- Outcome: Small Business
- Small Business
- Outcome: Entrepreneurs
- Entrepreneurs
- Outcome: Advantages, Disadvantages, and Considerations
- Pros and Cons of Owning a Small Business
- Outcome: Steps to Starting a Business
- Ten Steps to Starting a Business
- Outcome: Business Plans
- Create Your Business Plan
- Putting It Together: Entrepreneurship
- Discussion: Wanda’s Entrepreneurial Spirit
- Discussion: Am I an Entrepreneur?
- Assignment: Dear Wanda’s Mom
- Assignment: Today's Hottest Entrepreneurs
Module: Management
- Why It Matters: Management
- Outcome: Managers
- Managers
- Outcome: Management Theory
- Management Theory
- Outcome: Planning
- Outcome: Organizing
- Planning
- Organizing
- Outcome: Leading
- Leading
- Outcome: Controlling
- Controlling
- Putting It Together: Management
- Discussion: How Does Wanda Manage?
- Discussion: How Great Leaders Inspire Action
- Assignment: One Owner, Many Hats
- Assignment: Are Leaders Born or Made?
Module: Motivating Employees
- Why It Matters: Motivating Employees
- Outcome: The Hawthorne Effect
- The Hawthorne Studies
- Outcome: Need-Based Theories
- Need-Based Theories
- Outcome: Process-Based Theories
- Process-Based Theories
- Outcome: Theory X, Theory Y, and Theory Z
- Theory X, Theory Y, and Theory Z
- Outcome: Strategies for Motivating Employees
- Motivational Strategies
- Putting It Together: Motivating Employees
- Discussion: Why Isn’t Jamie More Motivated?
- Discussion: Motivate Me!
- Assignment: Motivating with Dog Treats?
- Assignment: What's Empowerment Got to Do with It?
Module: Teamwork and Communication
- Why It Matters: Teamwork and Communication
- Outcome: Teams
- Teams
- Outcome: Team Development and Success
- Team Development and Success
- Outcome: Effective Communication and Barriers
- Effective Communication and Barriers
- Outcome: Communication Channels, Flows, and Networks
- Communication Channels, Flows, Networks
- Outcome: Electronic Communication
- Electronic Communication
- Putting It Together: Teamwork and Communication
- Discussion: What You Heard Was Not What I Meant
- Discussion: The Ultimate Cost of Poor Communication
- Assignment: Teamwork at Salty Pawz
- Assignment: Multicultural Virtual Work Teams
Module: Managing Processes
- Why It Matters: Managing Processes
- Outcome: Operations Management
- Operations Management
- Outcome: Production Processes
- Production Processes
- Outcome: Mining, Warehousing, and Sharing Data
- Mining, Warehousing, and Sharing Data
- Outcome: Production Planning
- Production Planning
- Outcome: New Technologies
- Outcome: Supply Chain Management and Logistics
- New Technologies
- Supply Chain Management and Logistics
- Outcome: Quality Assurance
- Putting It Together: Managing Processes
- Producing for Quality
- Discussion: More Than Just Baking Treats
- Discussion: How Things Are Made
- Assignment: From Kitchen Baker to Operations Manager
- Assignment: The Malcolm Baldridge Award
Module: Marketing Function
- Why It Matters: Marketing Function
- Outcome: Role of Customers
- The Role of Customers in Marketing
- Outcome: Segmentation and Targeting
- Segmentation and Targeting
- Outcome: Marketing Mix Introduction
- Marketing Mix Introduction
- Putting It Together: Marketing Function
- Discussion: Customer Value Perception
- Discussion: Black Friday and Cyber Monday
- Assignment: Customers and Marketing at Salty Pawz
- Assignment: Hit Your Target
Module: Marketing Mix
- Why It Matters: Marketing Mix
- Outcome: Product Marketing
- Product Marketing
- Outcome: Pricing Strategies
- Pricing Strategies
- Outcome: Place: Distribution Channels
- Place: Distribution Channels
- Outcome: Promotion: Integrated Marketing Communication (IMC)
- Promotion: Integrated Marketing Communication (IMC)
- Putting It Together: Marketing Mix
- Discussion: The Four Ps of the Competition
- Discussion: Marketing Mix
- Assignment: I Can See the Four Ps of Marketing
- Assignment: The Four Ps of Gourmet Dog Treats
Module: Human Resource Management
- Why It Matters: Human Resource Management
- Outcome: Human Resource Management
- Human Resource Management
- Outcome: Human Resources and Laws
- Employment Legislation
- Outcome: Recruitment and Hiring
- Recruitment and Hiring
- Outcome: Training, Development, and Rewards
- Training, Development, and Rewards
- Outcome: Termination
- Terminations
- Outcome: HR Challenges
- HR Challenges
- Putting It Together: Human Resource Management
- Discussion: People Won’t Work for Dog Treats!
- Discussion: Are Interviews a Waste of Time?
- Assignment: Wanda’s Hiring Approach, or How to Be Sued in One Easy Lesson
- Assignment: Career Choices
Module: Accounting and Finance
- Why It Matters: Accounting and Finance
- Outcome: Accounting in Business
- What Is Accounting?
- Outcome: Key Financial Statements
- Financial Statements
- Outcome: The Break-Even Point
- The Break-Even Point
- Outcome: Financial Ratios
- Financial Ratio Analysis
- Outcome: Ethical Practices in Accounting
- Ethics in Accounting
- Putting It Together: Accounting and Finance
- Discussion: Cooking More Than Dog Treats
- Discussion: CPAs and Financial Crisis
- Assignment: Bison Are Biting into Wanda’s Break-Even Point
- Assignment: Claire’s Cuttery
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